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New release

№1 (57),
2015
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Archive of issues

About the journal

The scientific journal "Journal of Innovative University of Eurasia" has been published since December 1998.

The journal publishes papers on original and previously unprinted results of research in the field of physico-mathematical, technical, biological, chemical and technological, economic, social, humanitarian and related sciences, ecology, international scientific relations and research of young scientists.

Manuscripts of articles in various fields, as well as brief comments on previously published works, information about conferences and meetings, review of monographs are welcomed for publication. Articles are accompanied by a complete CV.

The journal publishes articles of domestic and foreign authors in Kazakh, Russian, English and German languages. Frequency: Journal is published 4 times a year (quarterly).

The journal is distributed in the territory of the Republic of Kazakhstan, CIS countries and far abroad.

ISSN 1729-536Х

Founder of scientific journal: Innovative University of Eurasia.

The registration certificate number 8712-F October 10th 2007 issued by the Ministry of Culture and Information of the Republic of Kazakhstan.

Archive of articles
Forming of evaluative bearings of growing up generation

Annotation: The article has an attempt of figuring out content and character of evaluative notion changes of growing up generation in a new Kazakh society including nowadays difficulties and contradictions. All changes, taking place in our society, first of all economic, sociopolitical, psychical spheres, has influence on evaluative bearings of growing up generation. The authors of the study made a survey among the Kazakh youth, the purpose of which was to identify the value orientations of growing up generation of 14-17 years old.

Social advertising as a fragment of social and cultural life of the community

Annotation: The scientific article gives definitions of such terms as “public service advertising”, “discourse of public service advertising”. It also includes their descriptions, peculiarities and the sphere of their application. The article defines the goals and objectives of public service advertising, analyzes the classification of social advertising. The scientific article analyzes some scientific works of scholars who studied social advertising as communicative phenomenon, as well as the characteristics of social advertising that reflects society’s culture and its life.

Heading:Humanities
The development of young basketball players tactical thinking: experience, problems, prospects

Annotation: The article describes the background and forms of tactical thinking development of professional basketball players. Authers pay attention at work process of tactical thinking based on sportsmen age.