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Borod I.F

Number of the journal, №: 2014. № 1

The role and importance of the slogan in the Russian, English and German languages

Annotation: The article describes the history of the slogan, linguistic means inherent to slogan in the Russian, English and German languages are studied, as well as general characteristics and differences in the choice of linguistic units when creating slogans are identified.

Heading:Humanities
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