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Main Journal Archive of articles

Humanities

Number of the journal, №: 2015. № 3

Linguocultural characteristics of the types of weapons used in the epics «Er Kokshe», «Er Kosai»

Annotation: The article deals with peculiarities of military lexis, types of weapons and using of them in Kazakh eposes such as “Er Kokshe”, “Er Kosay”. It gives a detailed analysis of edgy weapons such as nayza, kylysh, sungi, zulpukar, semser and weapons for shooting – sadak, that exist in lyrics. Aims of comprehensive interpretation of Batyr’s character sketch are defined. It is analyzed some scientists works, who explored military lexis in Kazakh epos. In this scientific article etymology, lexis and morphological structures of types of weapons in eposes “Er Kokshe”, “Er kosay” are analyzed. It is specially noted to archaisms such as nayza, kylysh, sungi, zulpukar, semser which are exist in heroically eposes.

Heading:Humanities

Urbanization impact on the ethno-cultural processes

Annotation: In the article the traditional socio-cultural values in terms of urbanization are discussed, the trends in the development of ethno-cultural processes are characterized. On the basis of the sociological study the conservation of traditionalrituals is especially analyzed, ethno cultural orientation and level of knowledge of certain elements of national culture is identified.In our view, it’s interesting to consider the transition of anthroponomy and other proper names in the category of urbanoniums. It is the process of the reflecting the historical, social, political and cultural transformation. It describes a certain historical period and helps with it to follow up the history of the city. Alsourbanonims base the main source of linguistic and regional geographic research. So, there are some examples of rise of urbanonims in Kazakh, Russian and English languages are given.

Author: N.S. Seitova
Heading:Humanities

Social advertising as a fragment of social and cultural life of the community

Annotation: The scientific article gives definitions of such terms as “public service advertising”, “discourse of public service advertising”. It also includes their descriptions, peculiarities and the sphere of their application. The article defines the goals and objectives of public service advertising, analyzes the classification of social advertising. The scientific article analyzes some scientific works of scholars who studied social advertising as communicative phenomenon, as well as the characteristics of social advertising that reflects society’s culture and its life.

Heading:Humanities

The lingvo culturological of features of a teomorphic metaphor of peri

Annotation: In this article some opinion on the relation the lingvo culturological of features of a teomorphic metaphor, considered as a fundamental metaphor is stated. On a row with it, on the example of classical poetry of Alisher Navoi, Babur, is described the semantic nature of this metaphor.

Heading:Humanities

Number of the journal, №: 2015. № 2

Folklore is a the of art

Annotation: This article examines folklore patterns and current issues of folklore studies. Folklore has arisen in
connection with public life, work and struggle of people for their independence. Lifestyle of a nation imposed an
indelible mark on the ideological and artistic content of folklore of the Kazakh people. It is necessary to cultivate
in children folklore patterns since infanthood.

Heading:Humanities

Psycholinguistic experiment as a mean to define communicative adaptation of foreigners in Kazakhstan

Annotation: Detection of communicative adaptation of foreigners in Kazakhstan using associative
experiment of psycholinguistic experiment is disclosed in this article. The run of experiment is descripted in
details. It includes preparatory stage, making the experiment and post-experiment data processing. Conclusion
about the degree of every respondent’s adaptability in Kazakhstan is given in the end of the article.

Heading:Humanities

Role of a proverb and saying in the Kazakh literature

Annotation: Proverbs and sayings are the expressions taken from literary works used by people as well as well-aimed
sayings which express deep and wise meaning.
The authors present the analysis of proverbs and sayings and their role in the literature. Knowledge of
people on the world around and household life is expressed in them as well as the short and emphatic result of
long-term andsometimes centuries-old supervisions is given

Heading:Humanities

Imagotype of a Jew: from Walter Scott to Nikolay Gogol

Annotation: Using the latest methods of one of comparative literature branches, i.e. imagology, the author
investigates historical, cultural, sociological and psychological aspects of imagotype of a Jew in W. Scott’s
novel “Ivanhoe” and N.Gogol’s novel “Taras Bulba”.

Author: T. Levytska
Heading:Humanities

Urbanization impact on ethnical and cultural processes

Annotation: In the article the traditional social and cultural values under urbanization are discussed, the trends in the
development of ethno-cultural processes are characterized. On the basis of the sociological study the
conservation of traditional rituals is especially analyzed, ethno cultural orientation and knowledge level of
certain elements of national culture is identified. In our view, it is interesting to consider the transition of
anthroponomy and other proper names in the category of urbanoniums. It is the process of the reflecting the
historical, social, political and cultural transformation. It describes a certain historical period and helps to
follow up the history of the city. Also urbanonims base the main source of linguistic and regional geographic
research. So, some examples of urbanonims in Kazakh, Russian and English languages are given.

Author: N. Seitova
Heading:Humanities

Number of the journal, №: 2014. № 3

The author’s image in the publicistic text

Annotation: In this article categories of the author’s image in the modern publicistic text on a material of the regional
press are considered in which various methods of author\'s self-expression are described. The special attention is paid on the main and facultative mechanisms of creation of author\'s \"I\" formation in the publicistic text.

Heading:Humanities
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