“Innovative University of Eurasia” Suggest an article Book a call to the editore
Number of the journal, №: 2017. № 4
The article shows the diverse interest of researchers in the notion of "discourse" in connection with the
relevance of developing linguistic theories for studying the Internet, cognitive categories, variability and
hypertextuality as internal features of discourse.
Different approaches to the definition and study of concepts are analyzed in the article. It is noted that at
the present time the most common are linguistic, linguocognitive, linguocultural, psycholinguistic approaches
that consider the concept from the point of view of certain invariant features. The relevance of conceptual
research led to the emergence of a new direction of linguistics - linguo-conceptology, dealing with the study of
objectified in the language of cultural concepts. Within the framework of this direction, it becomes possible to
compare the concepts of one linguistic culture with some other one.
Number of the journal, №: 2017. № 3
The present article deals with the multivariate methods of interpersonal communication in the context of
the global informatization of society through the means of Internet communication. Also, the article notes the
associated processes of social and cultural changes in society, the trend towards the diffusion of values, the
commercialization of all links of mass information transmitted via the Internet.
The article considers the blog as a genre of virtual diary (blogosphere). On the example of the materials
of Kaznet blog platforms, the most relevant news trends are shown, that attracting everyone's attention and
forming public opinion. It is noted that in this plane the leading place belongs to the Kazakhstan segment of
Facebook, which takes the place of the main source of investigations and real sensations.
Number of the journal, №: 2017. № 2
The article reveals the essence of information competence as a key factor for successful adaptation and self-realization of students in a dynamically developing information society.
Number of the journal, №: 2016. № 4
Annotation: The article deals with the eastern motives of the poem «Layla and Majnun» by Sh. Kudaiberdiev, which is based on comparison of the similarity of traditions in the socio-historical essence of the Kazakh steppe. In this connection, Shakarim's choice of the version of Fizuli "Layla and Majnun" is justified.
Number of the journal, №: 2016. № 3
Annotation: In the article, the history of the art of poultry farming of the Kazakh people is comprehensively examined. Based on historical facts, opinions of concepts and knowledge are given, as well as beliefs about poultry farming of the Turkic peoples.
Annotation: Each people has a certain identity. It is not only the national language, traditions and clothing. This is a way of thinking, a national character inherent in this people. Examining the mentioned above in this paper, we have determined the role of the national character in intercultural communication.
Annotation: In this article the religious questions of works of Mashur Zhusup Kopev are analysed.
Number of the journal, №: 2016. № 2
The article is devoted to the analysis of the concept of "smell" in Russian linguoculture. Each culture has
its own specific smells, which are dominant for the bearers of a particular culture and become the identification marks of the ethnos, helping to convey the beauty and depth of the language. The article deals with phraseological units expressing the attitude of different cultures to smells, characterizing through the smell the personality of a person, its behavior, actions, age, state of health. The author of the article notes that smells have culturally relevant values.