“Innovative University of Eurasia” Suggest an article Book a call to the editore
Number of the journal, №: 2017. № 2
The article reveals the essence of information competence as a key factor for successful adaptation and self-realization of students in a dynamically developing information society.
Number of the journal, №: 2016. № 4
Annotation: The article deals with the eastern motives of the poem «Layla and Majnun» by Sh. Kudaiberdiev, which is based on comparison of the similarity of traditions in the socio-historical essence of the Kazakh steppe. In this connection, Shakarim's choice of the version of Fizuli "Layla and Majnun" is justified.
Number of the journal, №: 2016. № 3
Annotation: In the article, the history of the art of poultry farming of the Kazakh people is comprehensively examined. Based on historical facts, opinions of concepts and knowledge are given, as well as beliefs about poultry farming of the Turkic peoples.
Annotation: Each people has a certain identity. It is not only the national language, traditions and clothing. This is a way of thinking, a national character inherent in this people. Examining the mentioned above in this paper, we have determined the role of the national character in intercultural communication.
Annotation: In this article the religious questions of works of Mashur Zhusup Kopev are analysed.
Number of the journal, №: 2016. № 2
The article is devoted to the analysis of the concept of "smell" in Russian linguoculture. Each culture has
its own specific smells, which are dominant for the bearers of a particular culture and become the identification marks of the ethnos, helping to convey the beauty and depth of the language. The article deals with phraseological units expressing the attitude of different cultures to smells, characterizing through the smell the personality of a person, its behavior, actions, age, state of health. The author of the article notes that smells have culturally relevant values.
Annotation: Each facet of an artistic text as an object of linguistic research reflects the role of the author –a linguistic, creative personality - creator, transformer, aesthetically transforming means of language, which it uses as a subtle instrument in expressing its views and assessments. The material of the article shows that stylistic information can be transmitted using stylistically marked lexical units, and also with the help of stylistically unmarked (neutral) lexical units, which, as a result of stylistic actualization in a communicative context, acquire emotional satiation, which leads to the creation of a stylistic effect In accordance with the intention of the author.
Number of the journal, №: 2015. № 3
Annotation: The article deals with peculiarities of military lexis, types of weapons and using of them in Kazakh eposes such as “Er Kokshe”, “Er Kosay”. It gives a detailed analysis of edgy weapons such as nayza, kylysh, sungi, zulpukar, semser and weapons for shooting – sadak, that exist in lyrics. Aims of comprehensive interpretation of Batyr’s character sketch are defined. It is analyzed some scientists works, who explored military lexis in Kazakh epos. In this scientific article etymology, lexis and morphological structures of types of weapons in eposes “Er Kokshe”, “Er kosay” are analyzed. It is specially noted to archaisms such as nayza, kylysh, sungi, zulpukar, semser which are exist in heroically eposes.
Annotation: In the article the traditional socio-cultural values in terms of urbanization are discussed, the trends in the development of ethno-cultural processes are characterized. On the basis of the sociological study the conservation of traditionalrituals is especially analyzed, ethno cultural orientation and level of knowledge of certain elements of national culture is identified.In our view, it’s interesting to consider the transition of anthroponomy and other proper names in the category of urbanoniums. It is the process of the reflecting the historical, social, political and cultural transformation. It describes a certain historical period and helps with it to follow up the history of the city. Alsourbanonims base the main source of linguistic and regional geographic research. So, there are some examples of rise of urbanonims in Kazakh, Russian and English languages are given.
Annotation: The scientific article gives definitions of such terms as “public service advertising”, “discourse of public service advertising”. It also includes their descriptions, peculiarities and the sphere of their application. The article defines the goals and objectives of public service advertising, analyzes the classification of social advertising. The scientific article analyzes some scientific works of scholars who studied social advertising as communicative phenomenon, as well as the characteristics of social advertising that reflects society’s culture and its life.