“Innovative University of Eurasia” Suggest an article Book a call to the editore
Number of the journal, №: 2016. № 1
Annotation: This article analyzes the advertising messages, which aims to identify images in the Kazakh advertising and their characteristics on the example of advertising texts. Authors show the characteristics of Kazakh advertising, reflecting the country's cultural identity. The focus of the work is accented on gender stereotypes, characterizing the specific features of promotional images of men and women.
Number of the journal, №: 2014. № 1
Annotation: The article describes the history of the slogan, linguistic means inherent to slogan in the Russian, English and German languages are studied, as well as general characteristics and differences in the choice of linguistic units when creating slogans are identified.