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Main Journal Archive of articles

concept

Number of the journal, №: 2015. № 3

Conceptual bases of system management of marketing of industrial enterprises the Republic of Kazakhstan

Annotation: This article discusses the theoretical aspects of management foundations of marketing system of industrial enterprises of the Republic of Kazakhstan. As marketing planning is very important for industrial companies. Industrial and consumer market generally, supply exceeds demand, and therefore there is a struggle for every specific customer. With the growth in sales volumes, number of customers and markets from sellers there is a need to study their customers - who they are, their needs, buying behavior, motivation. Each seller tries by examining the consumer, to create a standard model (the rules of conduct of the seller), contributing to the sales.

Author: T.K.Kabiev
Heading:Economics

New approaches to the organization of courses of teachers

Annotation: This article describes the radical changes that occur in the training of educators and future path of modernization in accordance with the prospects of development of the entire education system of Kazakhstan for the long term.

Theoretical aspects of the social and psychological health

Annotation: The paper presents a description of the nature and content of the social psychological health of the family and its main indicators, the basic laws of the development of social psychological health of the family. On the basis of the psychological analysis of the conditions of life and well-being in the basic functions of life are revealed properties, levels of social psychological health of the family. In the above method of diagnosing mental health of the family sets out the scope, procedure diagnostic approaches to the study of her condition, are considered diagnostic problems obtaining psychological information about the family, the practical application of methods of diagnosis of mental health of the family, as well as data processing and interpretation, the formation of the diagnosis and recommendations.

Number of the journal, №: 2015. № 2

«Green» economy concept aspects in the petrochemical industry of the Republic of Kazakhstan

Annotation: In this article it is considered a compliance assessment of developing industrial sectors of the country to
the principles of «green» economy based on the example of the petrochemical complex of the Republic of
Kazakhstan. Relevance of the research is caused by the need to build «green» low-carbon economy. The
implementation of «green» economy concept will be a strong incentive for technological renovation for the
numbers of industries. The directions of the «green» economy in the petrochemical industry of the Republic of
Kazakhstan have been determined, as well as an analysis of international experience to implement the principles
of «green» economy in the petrochemical industry has been carried out.

Heading:Economics

Number of the journal, №: 2014. № 3

National and transnational precedent phenomena in the English linguoculture

Annotation: This article examines precedent phenomena which fixed values of English linguoculture. In the course of
the research of precedent phenomenon of English linguoculture space national and transnational precedent
phenomena were identified. The national precedent phenomena based on phenomenon of cultural life, literature,
history, politics and language units. The transnational precedent phenomena based on phenomenon of antique
mythology, world classical literature, religion.

Heading:Humanities

Number of the journal, №: 2014. № 1

The role of small and medium-sized businesses in the Republic of Kazakhstan and state mechanisms of their development

Annotation: This article examines the public instruments to support small and medium-sized businesses, as well as drastic measures to improve the conditions for entrepreneurial activity

Heading:Economics

Study of the concept essential characteristics

Annotation: The article discusses the key characteristics of the concept - the basic unit of the ethnic picture of the world. In this paper, an analytical description of the «content» of multidimentional lingvomentional formation which is marked by the cultural specificity.

Heading:Humanities

Number of the journal, №: 2012. № 4

Тransformation of russian color view of the world under bilingual conditions in Кazakhstan

Annotation: This article covers a Russian color view of the world enriched with additional associations and getting a new symbolic interpretation in the Russian-Kazakh bilingualism. The author tried to follow up the manner in which speech practice of using color naming in Kazakh language affects color concepts in Russian language.

Heading:Humanities
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