“Innovative University of Eurasia” Suggest an article Book a call to the editore
Number of the journal, №: 2017. № 4
Different approaches to the definition and study of concepts are analyzed in the article. It is noted that at
the present time the most common are linguistic, linguocognitive, linguocultural, psycholinguistic approaches
that consider the concept from the point of view of certain invariant features. The relevance of conceptual
research led to the emergence of a new direction of linguistics - linguo-conceptology, dealing with the study of
objectified in the language of cultural concepts. Within the framework of this direction, it becomes possible to
compare the concepts of one linguistic culture with some other one.
Number of the journal, №: 2017. № 2
The article considers ways of solving the problem of increasing the efficiency of agriculture in the North of Kazakhstan and preventing the deteriorating basis for the development of this important branch of the country. It is proposed to change the concept of agro-industrial complex management in the region as a whole.
Number of the journal, №: 2017. № 1
In this article the authors considers the emerging problem of social adaptation of senior citizens, important both for the modern psychology and pedagogy. In the article the analysis of socio-psychological literature on the social adaptation of elderly people, as well as an attempt to examine the degree of adaptation of the elderly people in the post labour period. There are the results of a study of social adaptation, which show that senior citizens are characterized by varying degrees of adaptation in the post labour period.
Number of the journal, №: 2015. № 3
Annotation: This article discusses the theoretical aspects of management foundations of marketing system of industrial enterprises of the Republic of Kazakhstan. As marketing planning is very important for industrial companies. Industrial and consumer market generally, supply exceeds demand, and therefore there is a struggle for every specific customer. With the growth in sales volumes, number of customers and markets from sellers there is a need to study their customers - who they are, their needs, buying behavior, motivation. Each seller tries by examining the consumer, to create a standard model (the rules of conduct of the seller), contributing to the sales.
Annotation: This article describes the radical changes that occur in the training of educators and future path of modernization in accordance with the prospects of development of the entire education system of Kazakhstan for the long term.
Annotation: The paper presents a description of the nature and content of the social psychological health of the family and its main indicators, the basic laws of the development of social psychological health of the family. On the basis of the psychological analysis of the conditions of life and well-being in the basic functions of life are revealed properties, levels of social psychological health of the family. In the above method of diagnosing mental health of the family sets out the scope, procedure diagnostic approaches to the study of her condition, are considered diagnostic problems obtaining psychological information about the family, the practical application of methods of diagnosis of mental health of the family, as well as data processing and interpretation, the formation of the diagnosis and recommendations.
Number of the journal, №: 2015. № 2
In this article it is considered a compliance assessment of developing industrial sectors of the country to
the principles of «green» economy based on the example of the petrochemical complex of the Republic of
Kazakhstan. Relevance of the research is caused by the need to build «green» low-carbon economy. The
implementation of «green» economy concept will be a strong incentive for technological renovation for the
numbers of industries. The directions of the «green» economy in the petrochemical industry of the Republic of
Kazakhstan have been determined, as well as an analysis of international experience to implement the principles
of «green» economy in the petrochemical industry has been carried out.
Number of the journal, №: 2014. № 3
This article examines precedent phenomena which fixed values of English linguoculture. In the course of
the research of precedent phenomenon of English linguoculture space national and transnational precedent
phenomena were identified. The national precedent phenomena based on phenomenon of cultural life, literature,
history, politics and language units. The transnational precedent phenomena based on phenomenon of antique
mythology, world classical literature, religion.
Number of the journal, №: 2014. № 1
Annotation: This article examines the public instruments to support small and medium-sized businesses, as well as drastic measures to improve the conditions for entrepreneurial activity
Annotation: The article discusses the key characteristics of the concept - the basic unit of the ethnic picture of the world. In this paper, an analytical description of the «content» of multidimentional lingvomentional formation which is marked by the cultural specificity.