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Main Journal Archive of articles

linguistic analysis

Number of the journal, №: 2016. № 1

The image of men and women in the Kazakh advertising

Annotation: This article analyzes the advertising messages, which aims to identify images in the Kazakh advertising and their characteristics on the example of advertising texts. Authors show the characteristics of Kazakh advertising, reflecting the country's cultural identity. The focus of the work is accented on gender stereotypes, characterizing the specific features of promotional images of men and women.

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