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Main Journal Archive of articles

linguistics

Number of the journal, №: 2015. № 3

Linguocultural characteristics of the types of weapons used in the epics «Er Kokshe», «Er Kosai»

Annotation: The article deals with peculiarities of military lexis, types of weapons and using of them in Kazakh eposes such as “Er Kokshe”, “Er Kosay”. It gives a detailed analysis of edgy weapons such as nayza, kylysh, sungi, zulpukar, semser and weapons for shooting – sadak, that exist in lyrics. Aims of comprehensive interpretation of Batyr’s character sketch are defined. It is analyzed some scientists works, who explored military lexis in Kazakh epos. In this scientific article etymology, lexis and morphological structures of types of weapons in eposes “Er Kokshe”, “Er kosay” are analyzed. It is specially noted to archaisms such as nayza, kylysh, sungi, zulpukar, semser which are exist in heroically eposes.

Heading:Humanities

Social advertising as a fragment of social and cultural life of the community

Annotation: The scientific article gives definitions of such terms as “public service advertising”, “discourse of public service advertising”. It also includes their descriptions, peculiarities and the sphere of their application. The article defines the goals and objectives of public service advertising, analyzes the classification of social advertising. The scientific article analyzes some scientific works of scholars who studied social advertising as communicative phenomenon, as well as the characteristics of social advertising that reflects society’s culture and its life.

Heading:Humanities

Number of the journal, №: 2014. № 1

Study of the concept essential characteristics

Annotation: The article discusses the key characteristics of the concept - the basic unit of the ethnic picture of the world. In this paper, an analytical description of the «content» of multidimentional lingvomentional formation which is marked by the cultural specificity.

Heading:Humanities
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