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marketing program

Number of the journal, №: 2016. № 1

Management of the healthcare organizations in the current conditions: problems and prospects of development

Annotation: The issues of formation of scientific and methodological bases for improving healthcare organizations activity are considered, healthcare system in current market conditions are studied in this article. Such issues as competition between healthcare institutions providing medical services are also studied in this work. Main, crucial functions of control over management and marketing in healthcare institution are considered. Basic tools for improving efficiency of production capacity and financial resources of healthcare institution are suggested.

Author: A.М. Kuzekov
Heading:Economics
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