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Main Journal Archive of articles


Number of the journal, №: 2017. № 2

Internet marketing as an instrument to improve business performance

Annotation: The article deals with the essence and content of Internet marketing as one of the modern tools to improve business performance.
The sphere of application of Internet marketing tools and technologies and the statistics of their effectiveness evaluation in foreign practice of business structures are considered.
The main methods used in the preparation of the article are methods of statistical and analytical analysis and graphical interpretation of results, an analytical review of foreign experience in using Internet marketing as a modern business tool.
The information component of the article, conclusions and recommendations are aimed at determining an effective business model within the digital market based on Internet marketing.


Number of the journal, №: 2016. № 1

Forecastof «Kazakhtelecom» JSC innovative development perspectives

Annotation: The article reflectsstate, issues, trends and principleof «Kazakhtelecom» JSC innovative development. Forecast of company's innovative activity perspectives is provided on the basis of organization'sinnovative development key factors and innovationsoverview of «Kazakhtelecom» JSC for the period of 2010–2015 analysis. The article shows analysis of company's marketing strategy of market segmentation in the light of consumer service.


Number of the journal, №: 2015. № 3

Forming of evaluative bearings of growing up generation

Annotation: The article has an attempt of figuring out content and character of evaluative notion changes of growing up generation in a new Kazakh society including nowadays difficulties and contradictions. All changes, taking place in our society, first of all economic, sociopolitical, psychical spheres, has influence on evaluative bearings of growing up generation. The authors of the study made a survey among the Kazakh youth, the purpose of which was to identify the value orientations of growing up generation of 14-17 years old.