This article examines folklore patterns and current issues of folklore studies. Folklore has arisen in connection with public life, work and struggle of people for their independence. Lifestyle of a nation imposed an indelible mark on the ideological and artistic content of folklore of the Kazakh people. It is necessary to cultivate in children folklore patterns since infanthood.

In the article questions of spiritual and moral education of children of younger age and necessity of activization of personality formation of the preschool child in this direction are considered. The author notes the interaction between the preschool institution and familу. Not only the teachers of kindergartens, but parents themselves should remember the importance of developing spirituality. In the spiritual and moral education the primary role is played by the example of relatives, specific facts from the life of family members. Attention is focused on the fact that children should have good examples to follow, because children act in different situations in the same way as the older members of their family do. Emphasizes the importance of arranging life in a family in such a way to fill the needs of both the material and spiritual and moral needs.

he article presents the results of research on the idea of «conceptosphere» in modern science. The main emphasis is placed on the semantic spheres represented by the meanings of words in the language. The authors conclude how much is the culture of a nation, its folklore, literature, science, fine art, historical experience, and religion is rich, so the concept sphere of the people is richer. In addition, the concept sphere of a person is a field of knowledge made up of concepts as its units. There are reflected the sources of the conceptual unit of ideas from which the world view of the language speaker is formed. The article analyzes the main trends of concepts that form the concept sphere, which enter into correlating relationships, hierarchies with other concepts by their individual characteristics.The specific nature of the system relations of concepts requires research, but the General principle of systematicity undoubtedly applies to the national conceptual sphere, as thinking itself presupposes the categorization of thought objects, and categorization presupposes the ordering of its objects.The article summarizes the conceptual system, which should be considered in terms of mental representations, mental lexicon, and the language of thought that are part of it. The term «cognitive space» also defines an individual cognitive space – a structured set of knowledge and ideas that has any lingual person, every speaker. In their work, the authors highlight the collective cognitive space, represented by a structured set of knowledge and ideas that must be possessed by all individuals belonging to a particul ar society. Attention is paid to the distinction between the concept sphere and the semantic space of the language. According to the authors’opinions, the concept sphere presupposes the existence of a mental sphere. The mental sphere consists of concepts that exist in the form of concepts, diagrams, gestalts, mental pictures, frames, scenarios. The semantic space of a language is that part of the concept sphere that is expressed by means of language signs. The semantic space of language is the subject of co gnitive linguistics research due to the fact that most of the conceptosphere of the human ethnos is represented within the semantic space of language.

Gennady Beshkarevis a poet, novelist, publicist, memoirist who lived in Pavlodar for some time in the 30s of the last century. Among other things, in his creative heritage there are memoirs of artistic and historical interest "Pavlodarskiyebyli". In this work, in an artistic and journalistic form, social and everyday pictures are vividly conveyed, which significantly enrich our knowledge about pre-war Pavlodar. "Pavlodarskiyebyli" is especially valuable because earlier the 30s of the 20th century were considered as a kind of "white spot" in the Russian literature of the region. On charges of anti-Soviet activities, G. A. Beshkarev was sentenced to serve a five-year term in Siberian camps, and his work, which remained unpublished for a long time, only finds its readers in our time. The works of G.A. Beshkarev are included in the "Pavlodar literary"anthology on the study of Russian writers in Kazakhstan. In this regard, it is important to restore the portrait of the author's personality, and today the memories of his contemporaries, their written and oral evidencecan only help. This article is an attempt to systematize and analyze the data obtained as a result of the interview and can serve as a material for creating a biography of the writer. Conversations with the author's relatives, conducted in the fall of 2017 in Almaty by the author of the article, reveal the writer's personality traits, his attitude to various aspects of life: to the era, people, and creativity. In the memoirs of family members, Beshkarev appears as a person of rare directness and steadfastness, irreconcilable with the injustices of his time, as a person physically resistant, endowed with endurance. In the memory of friends, he is captured as a talented speaker, sometimes angry with the language, as clockwork, indefatigable, deeply artistic person of rare charm, who was able to impress colleagues, women, and students, as well as a teacher who is ready to selflessly and enthusiastically help students overcome difficulties.

The main problem of the article discusses the methods of developing a collection of casual clothing with elements of ethnic style, using the example of innovative technologies in the field of creating ornaments for clothing. Factors of formation of ornaments based on the structure of the human body are justified. The author considers the factors of shaping, based on special visual features of clothing in connection with ergonomic factors. Study of the specifics of ornamental motifs to transform them into a component of modern youth clothing. The authors of the article monitored the environmental approach, that is, the acquisition of knowledge about cultural values based on the selection of all the best that was created by the people, introduction to cultural folk traditions, dialogue between man and culture. When writing the article, we used author's and experimental research methods, fixing information in tables and author's sketches. The study of categories and definitions was carried out by the method of selecting and classifying information, as well as its analysis. Comparative analysis of forms of traditional and modern culture, study of bibliographies on architecture, art, philosophy, psychology; analysis of materials of scientific monographs, abstracts and dissertations, articles, creative essays of masters of architecture and art, from the point of view of the concepts, principles, conceptual and terminological formulations contained in them. In addition, private scientific methods are used: analysis of literary sources to identify current trends in the formation of art. Аs the results of the research, a collection has been developed that considers various types of clothing decoration, uses methods for including ornaments in the structural structure of the costume and provides models, calculations and drawings. The author's collection justifies the use of ornaments in connection with the selected artistic and figurative task of the collection, as well as in connection with its functional purpose. All these factors are formative. And the practical experience of this research shows the relevance of this topic in connection with the need not only to promote the historical achievements of Kazakhstan's culture to the masses and popularize them, but also as a method that helps to understand the possibilities of its translation into modern design objects. Keywords: ornament, youth, model, collection, Kazakhstan.

Main problem: The main problem of the paper is the need to analyze the richness of linguistic sources in the scientific works by Berikbay Sagyndykuly and their relevance for modern communication. Purpose: The purpose of writing the paper is to study and demonstrate the role of language sources in the scientific works by Berikbay Sagyndykuly, as well as their importance for effective communication in modern society. Methods: The following methods were used in the paper: text analysis – to identify and systematize linguistic sources in the works by Berikbay Sagyndykuly. Content analysis is used to study the topic and frequency of use of language sources in the context of modern communication. Results and significance: show that the text of ancient writing studied in the works by Berikbay Sagyndykuly not only enrich the linguistic heritage, but also have a significant impact on the understanding of modern social problems. The significance of the study lies in its ability to demonstrate how linguistic and cultural heritage can contribute to the development of civic patriotism and the maintenance of social values among young people, which in turn contributes to strengthening social unity and well-being in the country.

The article is devoted to the study of precedent texts as a mechanism for transmitting cultural values and historical context. The paper analyzes the role of precedent texts, including folklore, literary and historical works, in the preservation and transmission of moral, ethical and philosophical guidelines, as well as their functions as a “mirror of time” reflecting the key events and phenomena of the era. To identify the role of precedent texts, to determine their influence on the formation of collective experience and cultural identity. Methods of content analysis, semantic analysis, comparative analysis, as well as methods of interpretation and deconstruction of texts were used to analyze precedent texts. Special attention is paid to the process of adapting precedent texts in modern media and cultural contexts, their ability to keep in touch with the original meaning, while simultaneously actualizing in the public consciousness. The article also examines the interaction of precedent texts from different cultures in the context of globalization and its impact on local cultural codes.Using the examples of Kazakh and Russian folklore, it is shown how these texts serve as important tools for forming collective identity and strengthening social cohesion. The article is a contribution to the study of cultural memory, folklore and media culture.

The article is devoted to the study of allusions as a stylistic device in modern newspaper headlines, due to the increasing role of intertextuality in the media space, the need to increase the expressivity of journalistic texts and the importance of studying cultural codes transmitted through the media. A comprehensive analysis of the functions, sources and classification of allusions, as well as determining the influence of the cultural context on their perception. This study used an integrated approach that includes the following methods: continuous sampling (with limitations), contextual analysis, intertextual analysis, cultural analysis, classification. Based on the analysis of newspaper headlines from a number of periodicals from 2018 to 2021, the article identifies the main sources of allusions: catch phrases from cinema and literature, phraseological units, folklore and journalistic texts. The transformation of donor texts from elite to mass culture is emphasized, which ensures their recognition by a wide audience. It is concluded that allusion is a powerful tool of cultural communication, providing a link between generations and reflecting the trends of popular culture. Successful decoding of allusions depends on the reader's background knowledge and requires the journalist to have a deep understanding of his audience.

The music of the Turkic peoples, which has preserved ancient intonations and symbolism, serves as a means of self-expression and cultural diplomacy, promoting the image of the Turkic world as a single complex. The preservation of musical traditions becomes especially relevant due to the identification of similarities in the instruments, styles and mentality of the Turkic peoples. Purpose of the study is to show how the TURAN ensemble, through musical art, contributes to the preservation of the cultural heritage of the Turkic peoples and forms a space for intercultural dialogue. Culturological, ethnomusicological, historical-ethnographic and comparative methods were used in the study. Results and their significance show that the TURAN ensemble harmoniously combines tradition and modernity, contributing to the preservation of the identity of the Turkic peoples through the renewal of musical heritage.

The study of comparative analysis of Kazakh and Russian proverbs and sayings reflecting the cultural values of native speakers. Purpose to conduct a comparative analysis of Kazakh and Russian proverbs and sayings reflecting the cultural values of native speakers. Сomparative analysis: comparing proverbs and sayings at the semantic, structural and pragmatic levels, identifying similarities and differences in the content and form of proverbs and sayings. Quantitative analysis of the frequency of use of proverbs and sayings related to certain cultural values, identification of common themes and concepts. The study of proverbs and sayings of two languages revealed similarities and differences in the cultural values of Kazakhs and Russians. It was found that hard work, respect for elders, hospitality and family ties are highly valued in both cultures. However, certain differences were also found, for example, in the emphasis on collectivism among Kazakhs and individualism among Russians. Research contributes to cross-cultural understanding and can be used as a resource for learning languages and cultures. It is also of practical importance for teachers, translation specialists, and those interested in cross-cultural communication. The commonality of Kazakh and Russian stereotypes can be traced in the most important values: courage, honor, service to the motherland, hospitality. Russian Russian and Kazakh proverbs show their originality and great importance in shaping the moral values of Kazakhs and Russians; folklore can and should serve as a source of national spirituality, promote mutual understanding between peoples.