Improving the management processes of a modern organization
Keywords: management, digital transformation, agile, lean, artificial intelligence, big data, ESG, ERP systems, CRM, corporate culture, change management, business processes, innovation
The article examines current trends in improving management processes in organizations due
to the development of digital technologies, globalization and changing competitive environment.
Special attention is paid to the implementation of digital solutions (ERP, CRM, artificial intelligence,
big data), flexible management methods (agile, lean) and the integration of ESG principles into
corporate governance. An analysis of the practices of leading companies (Google, Amazon, Tesla)
revealed the key factors of successful management, including adaptability, customer orientation, the
use of a data-driven approach and a corporate culture of innovation. The article uses methods of
comparative analysis, case studies, as well as qualitative and quantitative research based on an analysis
of the practices of leading companies such as Google, Amazon and Tesla. The data on the introduction
of digital technologies and flexible management methods were used. Recommendations have been
developed to improve the efficiency of business processes, including automation, flexibility of
organizational structures and the development of employee competencies. The conclusions presented
in the article can be useful for heads of organizations, business analysts and researchers in the field of
management.
