Evaluating the effectiveness of the sales policy of a commercial enterprise
Keywords: sales, product, economic efficiency, enterprise, sales policy
Abstract
Open full-text PDFThis article discusses both the main and additional costs associated with the movement of goods from
the manufacturer to the consumer. The tasks for achieving optimal efficiency in the activity of a commercial
enterprise in modern economic conditions are defined. The analysis of the dynamics of the sales market of the
studied enterprise is carried out. Both positive and negative aspects of the trading enterprise are revealed.