Research publications

Article archive

224 articles
2018№1(69)Research article

The role and problems of implementing a quality management system

D.S. Sviderskaya, A.A. Pavlova

Introduction of the quality management system is an important step for any production. Not only has the competitiveness of enterprise but also further successful development depends on the result of introduction of the quality management system and its proper functioning. Due to a quality managem…

2017№1(65)Research article

Foreign experience of forming branding models

M.A. Bayandin, A.A. Ospanov

The cities folded in foreign countries distinguish three organizational models of branding. First model – administrative – here, forming of brand of territory the public and local organs of power take the lead. Second organizational model – branding is initiated by business and divided into two typ…

2017№2(66)Research article

Internet marketing as an instrument to improve business performance

M.A. Semenov, L.I. Kashuk

The article deals with the essence and content of Internet marketing as one of the modern tools to improve business performance. The sphere of application of Internet marketing tools and technologies and the statistics of their effectiveness evaluation in foreign practice of business structures ar…

2017№2(66)Research article

Innovative University of Eurasia (Pavlodar)On current results of improving the management of the health care system in the Republic of Kazakhstan

M.A. Bayandin, A.U.Turebaev

The article considers modern healthcare as a social institution representing a wide system of private and state enterprises. It is pointed out the need to study the theoretical and practical features of management in healthcare, conditioned by the need to develop conceptual approaches to communicat…

2017№3(67)Research article

Behavioral safety audit as a tool for changing the work culture

N.S. Abenov, Master of Science in Accounting and Auditing A.K. Ospanova, Candidate of Biological Sciences, Associate Professor, Professor Innovative University of Eurasia (Pavlodar)

The article presents new tools for managing labour safety to conduct behavioral safety audits, transforming meetings and labor protection councils into cascade committees, to implement technical and safety standards, and to use new assessment and motivation system and methods of internal incidents …

2017№4(68)Research article

Realization of the state program for development of education in the Republic of Kazakhstan on the example of Pavlodar region

A.А. Kulmaganbetov L.K. Kaidarova, candidate of economic Sciences Innovative University of Eurasia (Pavlodar)

This article examines the state program for the development of education in the Republic of Kazakhstan based on the example of the Pavlodar region. A report is presented on the implementation of this program and the main problems are discussed. Priority directions of development and measures for …

2017№4(68)Research article

Financial support of students at “InEU” LLP

Ye.A. Kaigorodova, V.A. Chukov, candidate of economic Sciences, professor of InEU Innovative University of Eurasia (Pavlodar)

This article examines the mechanisms of financial support for students at Innovative University of Eurasia, the conditions of financial support for students and ways to solve them.