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Bulletin of the Innovative University of Eurasia

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Packaging as an important component of the organization of product distribution in the product distribution system

Annotation:

This article analyzes the essence of the concept of "packaging", made the systematization of approaches and the role of packaging in the course of treatment. According to research results, based on a critical analysis of the existing provisions of the creation of the package proposed by its own methodological tools, which brings together the work of the producers (designers, graphic designers) and marketers.

Open article
Year of release: 2016
Number of the journal: 2(62)