The article is devoted to the analysis of the processes of forming the investment potential of the Republic of Kazakhstan in 2025 under conditions of global economic transformation. The paper раскрывает the theoretical and methodological foundations of the concept of “investment potential”, including its structural components: resource-based, labor, infrastructure, institutional, financial, and innovative. Based on up-to-date statistical data from the National Bank of Kazakhstan and the Ministry of National Economy, an analysis of the current state of the country’s investment potential is carried out. Key drivers of development are identified (rich mineral resource base, geopolitical position, digital infrastructure, integration ties), as well as systemic constraints (resource dependence, administrative barriers, shortage of qualified personnel, uneven regional development). The article examines the existing institutional mechanisms for attracting investment, including the updated regulatory framework (in particular, amendments to the Law “On Investments”), special economic zones with preferential regimes, and the practice of public-private partnerships. Priority sectoral areas of investment policy within the framework of the “Kazakhstan 2050” Strategy are defined: green energy, agro-industrial complex, digital economy, logistics, and manufacturing. The author proposes a set of measures to strengthen investment potential, including improving the regulatory environment, developing human capital, infrastructure modernization, financial support for investments, and marketing initiatives. Both quantitative and qualitative research methods were used, including the analysis of official statistical data, analytical reports of government bodies, and international organizations. The conclusion emphasizes that a systematic approach to the formation of investment potential is a key condition for long-term economic growth and increasing the competitiveness of Kazakhstan in the global economy