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Social advertising as a fragment of social and cultural life of the community

Annotation:

The scientific article gives definitions of such terms as “public service advertising”, “discourse of public service advertising”. It also includes their descriptions, peculiarities and the sphere of their application. The article defines the goals and objectives of public service advertising, analyzes the classification of social advertising. The scientific article analyzes some scientific works of scholars who studied social advertising as communicative phenomenon, as well as the characteristics of social advertising that reflects society’s culture and its life.

Open article
Year of release: 2015
Number of the journal: 3(59)
Heading: Humanities