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Main Journal Archive of articles Structure of World Model Formed by Commercial Television Advertising (a case of study of “Pervyy kanal “Eurasia”)

Structure of World Model Formed by Commercial Television Advertising (a case of study of “Pervyy kanal “Eurasia”)

Annotation:The article presents an analysis of an Advertising World Model through a description of spatio-temporal and subject-object characteristics of the World Model, formed by Commercial Television Advertising. For the description of an Advertising World Model, the authors have conducted a content analysis of commercials broadcasted at “Pervyy kanal “Eurasia.” According to the authors, by impressing specific values, the advertisement thereby promotes a certain way of life. The authors consider advertising as a means of manipulating the mass consciousness. The paper presents an analysis of manipulation of needs; “spiritual” manipulation – generation of certain ideals and values; intellectual manipulation; feeling manipulation, etc.

Year of release:2016
Number of the journal, №:2

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M.B. Aytmagambetova, V. Dyomin. Structure of World Model Formed by Commercial Television Advertising (a case of study of “Pervyy kanal “Eurasia”) // “Innovative University of Eurasia”. 2 URL: http://vestnik.ineu.edu.kz/eng/articles/322/ (20.10.2019).