In the article the results of an analytical assessment of economic capacity of Pavlodar city are considered. Determination of internal reserves of socio-economic development of the region currently becomes an important task solution of which requires development of new approaches to definition of essence, structures, methods of an assessment of social and economic potential. The size of social and economic capacity of the region characterizes a level of development of productive forces, defines competitiveness and extent of capitalization of the enterprises.

The results of social and Pavlodar economic capacity analytical assessment are considered in the article. The social sphere and its development is a main direction of economy state regulation. Its state is mainly determined by processes of labor resources, their quantity and quality, level of productive power scientific and technical development, cultural and spiritual life of society.