The article describes the history of the slogan, linguistic means inherent to slogan in the Russian, English and German languages are studied, as well as general characteristics and differences in the choice of linguistic units when creating slogans are identified.

The given article deals with the second language teaching methods on the basis of the first foreign language knowledge that provokes a quicker activation of elementary units and vocabulary.

In diesem Artikel wird ein schьleraktivierender, erfolgreicher Lernprozess im Fremdsprachenunterricht betrachtet, der eine Interaktion zwischen den Lernenden und Lehrenden, und zwischen den Lernenden miteinander vorausgesetzt. Man betont die Wirksamkeit des kooperativen Lernens beim Fremdsprachenerlernen und die organisatorischen Fдhigkeiten des Lehrers die Studenten zu aktivieren und zu kooperieren durch verschiedene Lehrformen und Lehrmethoden.

The article is devoted to the consideration of the level of conflict interaction of spouses at different stages of marriage experience. The results of the investigation of the conflictness of the marriage partners at different stages of family life. The authors describe the nature of the interaction of the spouses, as well as a comparative study of the level of conflict between the groups of respondents with different marriage experience.