In this article categories of the author’s image in the modern publicistic text on a material of the regional press are considered in which various methods of author's self-expression are described. The special attention is paid on the main and facultative mechanisms of creation of author's "I" formation in the publicistic text.

Theoretical questions of subjective-objective relations in social work are studied and some basic concepts which are connected with social work are explained in this article,also there are the analysis of such concepts as “help”, “social protection”, “social security”, “social service”, “charity”, “social policy”.