Among the current issues of rural development, social infrastructure occupies an important place. Currently, this is one of the unresolved problems. The article discusses the current problems of the development of social infrastructure of rural settlements, including insufficient funding, weak material and technical base, lack of qualified personnel and limited access to social services. The purpose of the study is to analyze the current state of the social infrastructure of the village, identify key problems and develop recommendations for their elimination. The methodological basis of the study is a comparative analysis, statistical method, expert assessments and sociological surveys. Research results. The results of the study emphasize the importance of an integrated approach to the modernization of rural social infrastructure, which can improve the quality of life of the population, reduce the level of migration to cities and promote the sustainable development of rural areas. As a result, the main barriers to the development of social infrastructure were identified. Based on the analysis, mechanisms are proposed to improve the efficiency of social infrastructure management, including public-private partnerships, digitalization of services and the development of targeted programs to support rural areas. The practical significance of the study lies in the possibility of using the results obtained to develop programs for the sustainable development of rural areas and improve the quality of life of the rural population. The presented findings may be useful for government bodies, local governments and investors interested in the development of rural regions.