Modern enterprises operate under conditions of high uncertainty, where the unpredictability of emerging threats can lead to significant losses, transition into a zone of instability, and bankruptcy. The primary challenge is the necessity to shift from reactive to proactive management, as the negative impact of internal and external environmental factors directly undermines the long-term prospects of business development. To substantiate the importance of timely identification and comparative analysis of economic security threats as a fundamental condition for ensuring the continuous operation and sustainable development of an enterprise in the long term. To achieve the stated objective, the study employs methods of systemic and comparative analysis, tools for financial and strategic forecasting, as well as methods for risk identification and crisis monitoring of the organization's internal and external environments. The study substantiates that the stability of an enterprise in modern conditions directly correlates with the effectiveness of the monitoring system and the ability of management to identify crisis situations at the early stages of their occurrence. It is established that regular comparative analysis of threats and the implementation of forecasting tools not only minimize the risks of serious financial losses and bankruptcy but also create a reliable foundation for long-term strategic planning. The practical significance of the work lies in confirming that high personnel qualification in the field of economic security and the proactive elimination of negative internal and external factors are key determinants for maintaining competitiveness and ensuring the continuous functioning of an organization under conditions of market instability.