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Bulletin of the Innovative University of Eurasia

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History of formation and priorities of contemporary development of the Assembly of People of Kazakhstan of Karaganda region
Annotation: The article considers the stages of formation and development of the Assembly of the People of Kazakhstan of the Karaganda region. The practical activity of various structural units of the Assembly of the People of Kazakhstan are shown on concrete examples, the priorities of its development at the present stage are identified.
Author: L.K. Shotbakova, N. Michailowa, G.B. Orazbekova,
Year of release: 2020
Number of the journal: 1(77)
Heading: Humanities
Keywords: ethnic groups, modernization of conscience, Assembly of the People of Kazakhstan, patriotism, ethno cultural associations, national idea, interethnic consent
The analysis of the PR tools for image formation of Innovative University of Eurasia
Annotation: The article presents the analysis of the image and its components for different target groups. The author considers the main PR tools that are used to create a positive image of the company on the example of the Innovative University of Eurasia. The article presents the distinctive features of this institution as well as the activity aspects that are reflected in the content of the current image policy. The analysis of PR tools, according to the author, should be directly dependent on the intended target audience for obtaining information.
Author: M.B. Aitmagambetova, M.K. Jumabekov
Year of release: 2020
Number of the journal: 1(77)
Heading: Humanities
Keywords: university image, effective image, target audience, image policy, PR-technologies