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Internet marketing as an instrument to improve business performance
Annotation: The article deals with the essence and content of Internet marketing as one of the modern tools to improve business performance. The sphere of application of Internet marketing tools and technologies and the statistics of their effectiveness evaluation in foreign practice of business structures are considered. The main methods used in the preparation of the article are methods of statistical and analytical analysis and graphical interpretation of results, an analytical review of foreign experience in using Internet marketing as a modern business tool. The information component of the article, conclusions and recommendations are aimed at determining an effective business model within the digital market based on Internet marketing.
Author: M.A. Semenov, L.I. Kashuk
Year of release: 2017
Number of the journal: 2(66)
Heading: Economic sciences
Keywords: Internet marketing, e-business, e-commerce, Internet services, information services, marketing research, corporate website
Social stratification processes of the modern society of Kazakhstan on the issues of youth employment at the labor market
Annotation: The article deals with topical issues of youth employment as an important economic aspect of the state. The analysis of youth employment in modern working conditions in connection with the development of market relations in the Republic of Kazakhstan was carried out.
Author: К.К. Каsкirbаеvа
Year of release: 2017
Number of the journal: 2(66)
Heading: Economic sciences
Keywords: youth employment, labor market, youth policy, rural youth, self-employment, student self-development
Innovative University of Eurasia (Pavlodar)On current results of improving the management of the health care system in the Republic of Kazakhstan
Annotation: The article considers modern healthcare as a social institution representing a wide system of private and state enterprises. It is pointed out the need to study the theoretical and practical features of management in healthcare, conditioned by the need to develop conceptual approaches to communication between managers and specialists in the medical services industry at various levels of management.
Author: M.A. Bayandin, A.U.Turebaev
Year of release: 2017
Number of the journal: 2(66)
Heading: Economic sciences
Keywords: Нhealth care, medical services, healthcare management, and the quality management system for health services