Bulletin of the «Innovative University of Eurasia»

The influence of interpersonal relationships in prepubescent years on the formation of personality

Annotation: Тhe article deals with the functioning of the personality as a social unit in certain spheres of communication, corresponding to its age characteristics, natural needs, generally accepted norms, rules and social stereotypes of behavior.

Author: Yu.A. Masalskaya

Year of release: 2017

Number of the journal: 2(66)

Heading: Pedagogy and psychology

Keywords: personality, prepubescent years, age peculiarities, interpersonal relations

The effectiveness of psychological support for children with visual impairment at the lessons of physical therapy

Annotation: The article examines the effectiveness of psychological support for children with visual impairment at the lessons of therapeutic physical culture. A study was conducted and demonstrated that the use of certain psychological techniques helps children with visual impairment to perform physical activities in a sparing mode. Taking into account individual characteristics, age, gender and the diagnosis of the child, the authors consider not only physical, but also psychological support on the physical therapy lessons. Which contribute to the effective implementation of the child in the process of educational and recreational activities.

Author: Т.М. Kravtsovа, D.Z. Zhetpissova

Year of release: 2017

Number of the journal: 2(66)

Heading: Pedagogy and psychology

Keywords: psychological support, limited abilities, physical therapy, sparing mode

Formation of communicative universal actions of younger schoolchildren

Annotation: In the article proposed by the reader, questions of forming communicative competences of primary school students are considered. The factors that influence the success of their formation are singled out. The results of studying communicative actions of younger schoolchildren are described. The theoretical basis for studying communicative universal actions among younger schoolchildren is also presented, which is a part of the development process and is conditioned by a complex of socio-psychological and individual psychological characteristics of the child.

Author: A.M. Egizbaeva, E.M. Raklova

Year of release: 2017

Number of the journal: 2(66)

Heading: Pedagogy and psychology

Keywords: communicative competence, younger schoolchildre, individual psychological characteristics of the child, communication skills

Psychological features of protective behavior of preschool children

Annotation: In the article psychological features of protective behavior of preschool children are considered. Also, the theoretical basis for studying protective behavior as an intensive use of behavioral protective means for children is presented, which is part of the normative development process and is conditioned by a complex of socio-psychological, individual psychological characteristics of the child.

Author: A.M. Egizbaeva, E.M. Raklova

Year of release: 2017

Number of the journal: 2(66)

Heading: Pedagogy and psychology

Keywords: protective behavioral programs, personal maturitysocial well-being, mechanisms of psychological defense

Influence of the gender aspect on the professional burnout syndrome of university teachers

Annotation: The paper considers various approaches to determining the criteria for professional burnout, as well as the specificity of the effect of sex on this process. The article presents the results and confirms the hypothesis that the burnout syndrome manifests itself depending on gender and age.

Author: D.T. Begalinova, E.M. Raklova

Year of release: 2017

Number of the journal: 2(66)

Heading: Pedagogy and psychology

Keywords: professional burnout syndrome, emotional exhaustion, professional activity, pedagogical longevity

Foreign information competence as one of the key competences in the modern information society

Annotation: The article reveals the essence of information competence as a key factor for successful adaptation and self-realization of students in a dynamically developing information society.

Author: Zh.B. Bekturova

Year of release: 2017

Number of the journal: 2(66)

Heading: Humanities

Keywords: information Society, information Technologies, information Culture, information Foreign Language Competence

The use of enzymatic rice in the confectionery production

Annotation: The article describes a new method of using enzymatic rice in confectionery production. The article points to the actual continuity of expanding the assortment in the confectionery industry with the use of enzymatic rice.

Author: M.S. Gabdullinа

Year of release: 2017

Number of the journal: 2(66)

Heading: Agricultural, veterinary sciences and food processing

Keywords: enzymatic rice, food additives, flour confectionery goods, red rice dye

A new concept for the development of agro-industrial complex in the North of Kazakhstan

Annotation: The article considers ways of solving the problem of increasing the efficiency of agriculture in the North of Kazakhstan and preventing the deteriorating basis for the development of this important branch of the country. It is proposed to change the concept of agro-industrial complex management in the region as a whole.

Author: K.E. Kоnоpyanov, S.K. Kanapyanov

Year of release: 2017

Number of the journal: 2(66)

Heading: Agricultural, veterinary sciences and food processing

Keywords: agriculture, grain production, concept for the development of agro-industrial complex, soil and climate resources of the region

Development of measures to increase the efficiency of flue gas cleaning on electrofilters of “EEC” JSC

Annotation: This article considers the theoretical application of measures to increase the efficiency of electrofilters installed at the electric power plant of "EEC" JSC. The author has identified the reason for the inability to achieve the efficiency of electrofilters close to 100%. Methods for increasing the efficiency of electrofilters for equipment installed at the electric power plant of "EEC" JSC are considered.

Author: V.Е. Sidorenko

Year of release: 2017

Number of the journal: 2(66)

Heading: Technical sciences and technologies

Keywords: electrofilter, back-corona, flue dust, environmental protection

Internet marketing as an instrument to improve business performance

Annotation: The article deals with the essence and content of Internet marketing as one of the modern tools to improve business performance. The sphere of application of Internet marketing tools and technologies and the statistics of their effectiveness evaluation in foreign practice of business structures are considered. The main methods used in the preparation of the article are methods of statistical and analytical analysis and graphical interpretation of results, an analytical review of foreign experience in using Internet marketing as a modern business tool. The information component of the article, conclusions and recommendations are aimed at determining an effective business model within the digital market based on Internet marketing.

Author: M.A. Semenov, L.I. Kashuk

Year of release: 2017

Number of the journal: 2(66)

Heading: Economic sciences

Keywords: Internet marketing, e-business, e-commerce, Internet services, information services, marketing research, corporate website

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