Annotation: 
                            The article discusses the key characteristics of the concept - the basic unit of the ethnic picture of the world. In this paper, an analytical description of the «content» of multidimentional lingvomentional formation which is marked by the cultural specificity.                        
                        
                        
                            
                            Year of release:                             
                                2014                            
                        
                        
                            
                            Number of the journal:                             
                                1(53)                            
                        
                        
                            
                            Heading:                             Humanities
                        
                        
                    
            
 English
 Русский
 Қазақ