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Main Journal Archive of articles


Number of the journal, №: 2015. № 3

Conceptual bases of system management of marketing of industrial enterprises the Republic of Kazakhstan

Annotation: This article discusses the theoretical aspects of management foundations of marketing system of industrial enterprises of the Republic of Kazakhstan. As marketing planning is very important for industrial companies. Industrial and consumer market generally, supply exceeds demand, and therefore there is a struggle for every specific customer. With the growth in sales volumes, number of customers and markets from sellers there is a need to study their customers - who they are, their needs, buying behavior, motivation. Each seller tries by examining the consumer, to create a standard model (the rules of conduct of the seller), contributing to the sales.

Author: T.K.Kabiev

The new milk product from mare's milk

Annotation: This article discusses the relevance of expanding the range of dairy and dairy products and beverages based on mare's milk at the Republic of Kazakhstan. We consider the application of mare's milk (traditional use, cosmetics, health food). This article discusses the methods of storage mare's milk and using mare's milk for feeding infants. The article describes a new product based on mare's milk and the results of research.

Number of the journal, №: 2014. № 1

Study of the concept essential characteristics

Annotation: The article discusses the key characteristics of the concept - the basic unit of the ethnic picture of the world. In this paper, an analytical description of the «content» of multidimentional lingvomentional formation which is marked by the cultural specificity.