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Main Journal Archive of articles


Number of the journal, №: 2017. № 4

Scientific theories of discourse

Annotation: The article shows the diverse interest of researchers in the notion of "discourse" in connection with the
relevance of developing linguistic theories for studying the Internet, cognitive categories, variability and
hypertextuality as internal features of discourse.


Number of the journal, №: 2017. № 3

Ways of global interpersonal communication in the XXI century

Annotation: The present article deals with the multivariate methods of interpersonal communication in the context of
the global informatization of society through the means of Internet communication. Also, the article notes the
associated processes of social and cultural changes in society, the trend towards the diffusion of values, the
commercialization of all links of mass information transmitted via the Internet.


Number of the journal, №: 2017. № 2

Internet marketing as an instrument to improve business performance

Annotation: The article deals with the essence and content of Internet marketing as one of the modern tools to improve business performance.
The sphere of application of Internet marketing tools and technologies and the statistics of their effectiveness evaluation in foreign practice of business structures are considered.
The main methods used in the preparation of the article are methods of statistical and analytical analysis and graphical interpretation of results, an analytical review of foreign experience in using Internet marketing as a modern business tool.
The information component of the article, conclusions and recommendations are aimed at determining an effective business model within the digital market based on Internet marketing.


Number of the journal, №: 2017. № 1

Main trends in the development of the market of remote banking services: foreign experience

Annotation: In this article questions of development of remote bank service which rates of development allow to predict with confidence intensive development of the bank sphere and replacement in the near future of ordinary channels of bank sales by remote are considered. Authors have given definition of remote bank service, its main types depending on distribution channels are pointed. An assessment of the modern market remote bank service in foreign countries is given, at the same time the main tendencies characterizing features and problems of its development have been allocated.


The use of information technologies for the popularization of the Kazakh language through the Internet

Annotation: The purpose of this work is to create an information system that promotes Kazakh language popularization in social networks. Kazakh language usage analysis in the Internet had been made. The database and software with a bilingual interface that generate and send messages in the Internet has been developed. Increasing Kazakh language popularity methodology using a messenger program is also suggested.

Number of the journal, №: 2014. № 4

Rigidity as a part of internet addiction

Annotation: The article is devoted to theoretical aspects of the internet addiction as well as impact analysis of internet addiction on college students and study of rigidity. The variety of Internet addiction is studied in the article as well as the main features of its occurrence are highlighted. A study was conducted to identify internet addiction of students as well as the system presented recommendations for addiction prevention.

Number of the journal, №: 2012. № 4

Аctuality of forming’s image in the internet

Annotation: In the article are the concept of image and his basic descriptions. The analys is produced by modern mass medias of forming’s image of higher educational establishment. Advantages of the internet are certain for the achievement of aims of forming of image of institution of higher learning