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Main Journal Archive of articles


Number of the journal, №: 2018. № 1

Development of a quality control system based on the principles of HACCP for the production of sour cream at a diary factory

Annotation: The article is devoted to risk analysis, methods of ensuring dairy products safety. Furthermore, the
author dwells on such tool of quality control as a decision tree. The article presents the plan of HACCP for
a diary enterprise on an example of the production a sour cream with 15-20 % of fat content.

Number of the journal, №: 2017. № 1

Modern methods and instructions of strategic analysis

Annotation: The article examines the main modern methods and instructions for strategic analysis. As in the modern world, strategic management takes on a special role.

Author: M.Z. Baimamyr

Number of the journal, №: 2016. № 4

Review of methods of diagnosis of failures of electric motor

Annotation: In the article different methods of diagnosis of failures of electric equipment which are most often found in the industry today. The classification of methods for diagnosing motor failures is presented, and the advantages and disadvantages of existing methods for diagnosing failures in electric equipment are revealed. Based on the description of the methods of diagnosing electric equipment failures, a comparative table was compiled. Analyzing the comparative table of methods for diagnosing failures of electric equipment, the most current method for diagnosing the technical condition of the electric motor was determined.

Number of the journal, №: 2016. № 3

Application of the "Step by Step" technology in the teaching of younger schoolchildren as a means of improving the quality of education

Annotation: The renewal of the paradigm of 12-year education is associated with the formation of key competencies in students that help to learn, understand and develop the world around. The developed set of tasks is designed to develop the need to transform educational material with the aim of improving the quality of education. This material is compiled in accordance with the age characteristics of primary school students, is aimed at organizing the processes of mastering new ways of acting, which will contribute to the formation of educational and cognitive activities. The issues discussed in the article will allow us to implement a competence approach in the education of students. The tasks presented in the article are intended to activate the educational motivation, the organization of independent cognitive activity, contribute to the systematization and objectification of the processes of monitoring and evaluation of educational activities.

Number of the journal, №: 2016. № 2

Structure of World Model Formed by Commercial Television Advertising (a case of study of “Pervyy kanal “Eurasia”)

Annotation: The article presents an analysis of an Advertising World Model through a description of spatio-temporal and subject-object characteristics of the World Model, formed by Commercial Television Advertising. For the description of an Advertising World Model, the authors have conducted a content analysis of commercials broadcasted at “Pervyy kanal “Eurasia.”
According to the authors, by impressing specific values, the advertisement thereby promotes a certain
way of life. The authors consider advertising as a means of manipulating the mass consciousness. The paper presents an analysis of manipulation of needs; “spiritual” manipulation – generation of certain ideals and values; intellectual manipulation; feeling manipulation, etc.

Number of the journal, №: 2016. № 1

Management of the healthcare organizations in the current conditions: problems and prospects of development

Annotation: The issues of formation of scientific and methodological bases for improving healthcare organizations activity are considered, healthcare system in current market conditions are studied in this article. Such issues as competition between healthcare institutions providing medical services are also studied in this work. Main, crucial functions of control over management and marketing in healthcare institution are considered. Basic tools for improving efficiency of production capacity and financial resources of healthcare institution are suggested.

Author: A.М. Kuzekov

The image of men and women in the Kazakh advertising

Annotation: This article analyzes the advertising messages, which aims to identify images in the Kazakh advertising and their characteristics on the example of advertising texts. Authors show the characteristics of Kazakh advertising, reflecting the country's cultural identity. The focus of the work is accented on gender stereotypes, characterizing the specific features of promotional images of men and women.

Number of the journal, №: 2015. № 2

The analysis of thermostability characteristics of refractory materials of aluminum electrolyzers

Annotation: The article considers the methods of rationalizing the process of heating the refractory materials of
aluminum electrolyzers up in relation to thermal stresses arising in the hearth lining. The functional goals of the
refractory materials are listed. The operational characteristics of the refractory materials are presented.
During thermal influence on a hearth lining, the physical effects called thermal expansion occur. The
materials which save their properties under high temperature are known as refractory materials. The
thermostability is described in more detail. The scientific test bench was used to investigate ultimate strength.
The method of temperature and pressure measurement when conducting the experiments is cited. In order to
choose the potlining it is necessary to know the peculiarities of refractory materials and actual industrial
loadings as precisely as possible.

Author: A.A. Assainov

Number of the journal, №: 2014. № 1

«Quality of life» model and its impact on the product quality

Annotation: The article presents the results of analysis of the model quality «career development» and its impact on the quality of products in terms of production pipe rolling PB LLP «KSP Steel».There are defined the main factors affecting the quality of career development of the employee. A new model improving the «quality of life» is suggested.


Tendencies of youth policy development in the Republic of Kazakhstan

Annotation: In this article tendencies of youth policy development in the Republic of Kazakhstan, theoretical aspects of an assessment of efficiency of work on development, as well as the analysis of current state of youth policy of the region are considered.

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