“Innovative University of Eurasia” Suggest an article Book a call to the editore
Number of the journal, №: 2017. № 1
Annotation: The article examines the main modern methods and instructions for strategic analysis. As in the modern world, strategic management takes on a special role.
Number of the journal, №: 2016. № 4
Annotation: In the article different methods of diagnosis of failures of electric equipment which are most often found in the industry today. The classification of methods for diagnosing motor failures is presented, and the advantages and disadvantages of existing methods for diagnosing failures in electric equipment are revealed. Based on the description of the methods of diagnosing electric equipment failures, a comparative table was compiled. Analyzing the comparative table of methods for diagnosing failures of electric equipment, the most current method for diagnosing the technical condition of the electric motor was determined.
Number of the journal, №: 2016. № 3
Annotation: The renewal of the paradigm of 12-year education is associated with the formation of key competencies in students that help to learn, understand and develop the world around. The developed set of tasks is designed to develop the need to transform educational material with the aim of improving the quality of education. This material is compiled in accordance with the age characteristics of primary school students, is aimed at organizing the processes of mastering new ways of acting, which will contribute to the formation of educational and cognitive activities. The issues discussed in the article will allow us to implement a competence approach in the education of students. The tasks presented in the article are intended to activate the educational motivation, the organization of independent cognitive activity, contribute to the systematization and objectification of the processes of monitoring and evaluation of educational activities.
Number of the journal, №: 2016. № 2
The article presents an analysis of an Advertising World Model through a description of spatio-temporal and subject-object characteristics of the World Model, formed by Commercial Television Advertising. For the description of an Advertising World Model, the authors have conducted a content analysis of commercials broadcasted at “Pervyy kanal “Eurasia.”
According to the authors, by impressing specific values, the advertisement thereby promotes a certain
way of life. The authors consider advertising as a means of manipulating the mass consciousness. The paper presents an analysis of manipulation of needs; “spiritual” manipulation – generation of certain ideals and values; intellectual manipulation; feeling manipulation, etc.
Number of the journal, №: 2016. № 1
Annotation: The issues of formation of scientific and methodological bases for improving healthcare organizations activity are considered, healthcare system in current market conditions are studied in this article. Such issues as competition between healthcare institutions providing medical services are also studied in this work. Main, crucial functions of control over management and marketing in healthcare institution are considered. Basic tools for improving efficiency of production capacity and financial resources of healthcare institution are suggested.
Annotation: This article analyzes the advertising messages, which aims to identify images in the Kazakh advertising and their characteristics on the example of advertising texts. Authors show the characteristics of Kazakh advertising, reflecting the country's cultural identity. The focus of the work is accented on gender stereotypes, characterizing the specific features of promotional images of men and women.
Number of the journal, №: 2015. № 2
The article considers the methods of rationalizing the process of heating the refractory materials of
aluminum electrolyzers up in relation to thermal stresses arising in the hearth lining. The functional goals of the
refractory materials are listed. The operational characteristics of the refractory materials are presented.
During thermal influence on a hearth lining, the physical effects called thermal expansion occur. The
materials which save their properties under high temperature are known as refractory materials. The
thermostability is described in more detail. The scientific test bench was used to investigate ultimate strength.
The method of temperature and pressure measurement when conducting the experiments is cited. In order to
choose the potlining it is necessary to know the peculiarities of refractory materials and actual industrial
loadings as precisely as possible.
Number of the journal, №: 2014. № 1
Annotation: The article presents the results of analysis of the model quality «career development» and its impact on the quality of products in terms of production pipe rolling PB LLP «KSP Steel».There are defined the main factors affecting the quality of career development of the employee. A new model improving the «quality of life» is suggested.
Annotation: In this article tendencies of youth policy development in the Republic of Kazakhstan, theoretical aspects of an assessment of efficiency of work on development, as well as the analysis of current state of youth policy of the region are considered.
Number of the journal, №: 2012. № 4
Annotation: In this article theoretical aspects of account of expenses are observed, which allows to analyze movements of leaving means, and also to operate financial resources.