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Main Journal Archive of articles


Number of the journal, №: 2018. № 1

Trends in the development of gender education in higher education in countries of post-Soviet Central Asia

Annotation: This article identifies the leading development trends of gender education at higher school of the post-
Soviet Central Asian countries. Ones relate, firstly, to the legal and regulatory framework for the
implementation of gender ideas at higher education. Secondly, trends are related to the conditions for
organizing gender training. Thirdly, trends are manifested in scientific activity on gender studies at the
universities of the CA countries.

Author: S.N. Grishak

Number of the journal, №: 2016. № 1

The image of men and women in the Kazakh advertising

Annotation: This article analyzes the advertising messages, which aims to identify images in the Kazakh advertising and their characteristics on the example of advertising texts. Authors show the characteristics of Kazakh advertising, reflecting the country's cultural identity. The focus of the work is accented on gender stereotypes, characterizing the specific features of promotional images of men and women.