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Main Journal Archive of articles


Number of the journal, №: 2017. № 2

Internet marketing as an instrument to improve business performance

Annotation: The article deals with the essence and content of Internet marketing as one of the modern tools to improve business performance.
The sphere of application of Internet marketing tools and technologies and the statistics of their effectiveness evaluation in foreign practice of business structures are considered.
The main methods used in the preparation of the article are methods of statistical and analytical analysis and graphical interpretation of results, an analytical review of foreign experience in using Internet marketing as a modern business tool.
The information component of the article, conclusions and recommendations are aimed at determining an effective business model within the digital market based on Internet marketing.


Foreign information competence as one of the key competences in the modern information society

Annotation: The article reveals the essence of information competence as a key factor for successful adaptation and self-realization of students in a dynamically developing information society.


Number of the journal, №: 2017. № 1

Research and methodical basis of information and communication technologies in the teaching of mathematics

Annotation: The article deals with the application of information and communication technologies in the teaching of mathematics. These technologies contribute to the development of independent thinking, help to rationally use time, form interdisciplinary communication.

Number of the journal, №: 2016. № 3

Activation of educational activity of schoolchildren of 6–7 classes by means of application of informatively-communicative technologies (evidence from history lessons)

Annotation: In this article the question connected with the activation of cognitive activity of students. It one of issues of the day on the modern stage of development of pedagogical theory and practice. An author exposes development of activity, independence, initiativeness, creative approach to the thing, these are the requirements of life, qualificatory that direction in that it is necessary to perfect an educational process in a great deal. Searches of ways of development of schoolchildren’s activation of cognitive activity, developing their cognitive flairs and independence is a task that teachers are called to decide. The use of ICТ, that allows to activate thinking, ability to offer the variants of vision of problem, question, themes in the narrow and wide understanding and participating in the discussion are examined in the article. It helps to improve quality education, forms a culture, aesthetic skills of students, develop attention, memory. All this has a practical orientation in different areas and spheres of activity of student. Information technologies, examined in this scientific article as a process of the use of totality of facilities, methods of collection, treatment and communication of data - assists working off at the methods of students of actions, helps forming of processes of self-government of personality, will transform an effectively-practical sphere and carries out the emotionally-semantic going near the study of questions, that discussions, professional orientation.

Number of the journal, №: 2016. № 2

Modern trends of informatization in the educational process of higher education institution

Annotation: The article describes the basic trends of IT management in the educational process of higher educational institutions. The problem of transition to a new model of education quality, determined by the State Program of Education development of the Republic of Kazakhstan for 2016-2019, causes a broader implementation of information technologies in the process of education. The paper presents the main reasons according to which educational institutions use information systems, as well as the possibility of the results of the introduction of information technologies. These technologies expand the boundaries of information and educational space for more efficient management of the educational process. Summarizing the results of the researches in this field the author identified and analyzed the subsystems of the university management.

Number of the journal, №: 2015. № 2

Development and condition of the marketing and information system in the agroindustrial complex in the Republic of Kazakhstan

Annotation: In this article the creation and development of information and marketing system in the economy of agriculture of Kazakhstan is described. The analysis of the activity of JSC “Kazagromarketing” is given; new ways on the improvement of the agricultural information and consultancy centers and the development of the widespread regional network are also suggested.

Author: M.A. Amirova

Number of the journal, №: 2014. № 1

The introduction of the process approach in management

Annotation: Analysis of use of information resources is directly connected with the formation and evaluation of system of indicators of organizational and structural capabilities, material and technical level of ensuring information activities, information capacity of personnel, the quality of information provision of administrative activity.


Factors and conditions of functioning of the information infrastructure in Tyumen region

Annotation: The article consideres analysis of incentive and disincentive factors of development information infrastructure at the example of Tyumen region as well as conditions of development.

New features of the operating system Microsoft Windows 7 Professional

Annotation: In the article the authors examine the main features, types, especially operating systems, their main objectives, main functions, rules and content requirements, aesthetic requirements, the main characteristic of components and elements are considered.