“Innovative University of Eurasia” Suggest an article Book a call to the editore
Number of the journal, №: 2016. № 2
The article is devoted to the analysis of the concept of "smell" in Russian linguoculture. Each culture has
its own specific smells, which are dominant for the bearers of a particular culture and become the identification marks of the ethnos, helping to convey the beauty and depth of the language. The article deals with phraseological units expressing the attitude of different cultures to smells, characterizing through the smell the personality of a person, its behavior, actions, age, state of health. The author of the article notes that smells have culturally relevant values.
Annotation: Each facet of an artistic text as an object of linguistic research reflects the role of the author –a linguistic, creative personality - creator, transformer, aesthetically transforming means of language, which it uses as a subtle instrument in expressing its views and assessments. The material of the article shows that stylistic information can be transmitted using stylistically marked lexical units, and also with the help of stylistically unmarked (neutral) lexical units, which, as a result of stylistic actualization in a communicative context, acquire emotional satiation, which leads to the creation of a stylistic effect In accordance with the intention of the author.
Number of the journal, №: 2015. № 2
The article describes two strategies of interface implementation. The first one, additional
object properties of a class are set. The class inheriting interface and implementing its methods can definitely
fulfill them. The second strategy of implementation is in closing methods of interface (making them private),
specified the method name by the interface name.
In the article the traditional social and cultural values under urbanization are discussed, the trends in the
development of ethno-cultural processes are characterized. On the basis of the sociological study the
conservation of traditional rituals is especially analyzed, ethno cultural orientation and knowledge level of
certain elements of national culture is identified. In our view, it is interesting to consider the transition of
anthroponomy and other proper names in the category of urbanoniums. It is the process of the reflecting the
historical, social, political and cultural transformation. It describes a certain historical period and helps to
follow up the history of the city. Also urbanonims base the main source of linguistic and regional geographic
research. So, some examples of urbanonims in Kazakh, Russian and English languages are given.
Number of the journal, №: 2014. № 3
Article is devoted to questions of studying of gossip is as a speech genre in Russian and English linguistic
cultures. Speech genres as well as works on linguistic consciousness, theory and classification of rumours and
gossips proposed by linguists and psychologists have been studied. Gossips published in newspaper columns “It
is rumoured that…” and “Gossip! Gossip! Gossip!” were used as study materials. Specific parameters of
rumours genre have been identified.
This article examines the theoretical aspects of the artistic picture of the world as process of authorial
design of objective reality.
The theoretical aspects of the Content Language Integrated Learning developed by the European
scientists are considered in the article.
Number of the journal, №: 2014. № 1
Annotation: The article describes the key competencies in relation to school education; the author's classification of key competencies is proposed . The authors analyzed the structure of the competence-oriented tasks: stimulus - task formulation - source of information - report form, the transformation of the traditional tasks of the Russian language into the competence-oriented is shown with the practical examples.
Annotation: The article describes the history of the slogan, linguistic means inherent to slogan in the Russian, English and German languages are studied, as well as general characteristics and differences in the choice of linguistic units when creating slogans are identified.
Annotation: In this article the analysis of the semantic features of the political metaphors in the modern Kazakh language are given. The author considers formation of the political metaphors, offers their classification.