Research publications
Article archive
Reading activity as a mechanism for interpreting a literary text (based on the prose of S.P. Shevchenko)
The article is devoted to the study of reading activity as a key mechanism for the formation of meaning and interpretation of a literary text. The relevance of the study is due to the need for a systematic analysis of the role of the recipient in the process of the literary work's existence, whic…
The Role of Career Development and Professional Training in Ensuring Personnel Stability in the Hotel Industry
Employee retention in the hospitality industry is a crucial factor in maintaining service quality and business sustainability. This theoretical study aims to explore the role of career development and professional training in ensuring workforce stability in the hotel sector. The research is based…
Saken Seifullin's idiosyllabus and its national origins
The article provides a comprehensive study of the idiostyle and linguistic personality of Saken Seifullin as key factors in the formation of the national style of Kazakh literature in the 20th century. Based on an anthropocentric approach, the article reveals the multi-layered structure of the wr…
Historical Events in the Ili Region in the 18th–19th Centuries: The Resettlement of the Semirechye Kazakhs to Ili and the Russian Empire’s Advance on the Ili Valley
This article examines the political situation in the Ili region during the 18th–19th centuries. Since the second half of the 18th century, the Ili region became part of the Qing Empire, leading to the establishment of a complex military and administrative system. The study analyzes the formation …
Language as a Tool for Perception and Interpretation of Cultural Reality
This study addresses the pressing issue of understanding the role of language as a mechanism for perceiving and interpreting cultural reality in the context of globalization and intercultural communication. Language is viewed not merely as a communication tool but as a cultural code that shapes cog…
Etymological analysis of lexical units nomination as a research method
The article explores the importance of etymological analysis of lexical units as a method of studying nomination in a language. It examines how etymology helps to reveal the historical and cultural layers that influence the development of words, and highlights the role of the etymological approach …
«One’s own» and «Someone else’s»: Borders and Bridges in the Dialogue of cultures in Kazakhstan
The problem of establishing harmonious interethnic and intercultural relations is becoming particularly relevant. There is a need to rethink the mechanisms of cultural interaction capable of forming a stable multi-component identity based on the principles of equality, dialogue and mutual respect. …
Pragmatic aspects of translating kazakh discursive words into russian
This work is devoted to the study of discursive words in translation from Kazakh to Russian. The relevance of the topic is due to the growing interest in the problems of intercultural communication and translation, especially in the context of Kazakhstan's multilingual society, as Kazakh and Russ…
Comparative analysis of Kazakh and Russian proverbs and sayings reflecting the cultural values of native speakers
The study of comparative analysis of Kazakh and Russian proverbs and sayings reflecting the cultural values of native speakers. Purpose to conduct a comparative analysis of Kazakh and Russian proverbs and sayings reflecting the cultural values of native speakers. Сomparative analysis: comparing pro…
Civil Society Development: Problems and Prospects
The development of civil society is a key element of democratization and socio-economic progress in the Republic of Kazakhstan. In Pavlodar region, there is an active growth of nongovernmental organizations (NGOs), volunteer movements and trade unions, which indicates an increase in civic engagemen…
Modern Aspects of Gambling Addiction Treatment
This article discusses current aspects of the treatment of modern gambling addiction (gambling, ludomania). Gambling addiction is described as a complex mental disorder that causes significant damage to a person's social, professional, and family life. Methods: the paper discusses the classific…
Gaming addiction as a social problem: prevention mechanisms and legal regulation
The article presents statistical data describing the severity and prevalence of this problem. The relevance of addressing this issue among children and adolescents is confirmed. The aim of the study is to assess the possibility of using legal measures as a mechanism for preventing gambling addictio…
Cultural unity through music: the contribution of the TURAN group
The music of the Turkic peoples, which has preserved ancient intonations and symbolism, serves as a means of self-expression and cultural diplomacy, promoting the image of the Turkic world as a single complex. The preservation of musical traditions becomes especially relevant due to the identificat…
Two centers of speech crystallization
The article examines the derivatives of two formants with the original meaning “hand, foot”, represented in English by the lexeme limb (foot, protrusion), in Latin - Manus (hand). Аnalysis of the results on the close socio-economic interaction of speakers of the two language groups mentioned in the…
Language strategies and communication practices of social networks as a brand promotion tool
The growing influence of social media on the formation of public opinion, as well as on the dynamics of marketing strategies. In the context of the digitalization of the market, companies are forced to take into account new linguistic and cultural codes that are actively developing in the onlin…
Precedent texts as a mechanism for the transfer of values and historical context
The article is devoted to the study of precedent texts as a mechanism for transmitting cultural values and historical context. The paper analyzes the role of precedent texts, including folklore, literary and historical works, in the preservation and transmission of moral, ethical and philosophical …
Allusions as a Means of Expressiveness in the Press
The article is devoted to the study of allusions as a stylistic device in modern newspaper headlines, due to the increasing role of intertextuality in the media space, the need to increase the expressivity of journalistic texts and the importance of studying cultural codes transmitted through t…
The Conceptual Foundations of the Concept of "National Worldview"
In science, the concept of «worldview» is considered to be the system of views of an ethnic group. This system analyzes the worldview guidelines and values that are formed in the sociogeographical environment of a well-known community. The anthropocentric basis of the concept of «national worldview…
The Conceptual Foundations of the Concept of "National Worldview"
This system analyzes the worldview guidelines and values that are formed in the sociogeographical environment of a well-known community. The anthropocentric basis of the concept of «national worldview» is the activity of people, lifestyle, way of thinking, the spiritual world of people, behavior, c…
Features of the Translation of Medical Text from English into Russian
In the issue of translating medical texts, there are a number of issues that require detailed study. First of all, the translation of these texts requires the translator to have the knowledge and skills to carry out a competent and adequate translation, characterized by accuracy, clarity, concreten…
Scientific Heritage of Berikbay Sagyndykuly: Contribution to the Development of Turkology
Main problem: The main problem of the paper is the need to analyze the richness of linguistic sources in the scientific works by Berikbay Sagyndykuly and their relevance for modern communication. Purpose: The purpose of writing the paper is to study and demonstrate the role of language sources in t…
From the history of public administration in Kazakhstan during the period of "war communism"
The article examines the emergence and functioning of the Soviet institutions of power in Kazakhstan during the period of "war communism". On the basis of archival materials and published works, the author analyzes the activities of Soviets and revolutionary committees. The purpose of the article …
Means of expressing information in complex sentences with elliptical shapes
There have been different approaches to the phenomenon of ellipsis in both world and modern Azerbaijani linguistics. Although ellipsis is widely studied between the sides of compound sentences, but we believe that taking the wider and more diverse evolutionary processes in composite sentences, espe…
Linguistic landscape as an object of sociolinguistic studies of a city
The study of the linguistic landscape of cities is currently one of the actively developing areas of modern linguistics. The linguistic landscape is considered in the article as an object of sociolinguistic research; the subject of these studies is the language of the city, its representation in th…