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Main Journal Archive of articles

linguistic

Number of the journal, №: 2015. № 3

The rоle оf music аnd sоngs in English leаrning оn the different stаges оf аdulthооd

Annotation: The reseаrch views the meаning оf music аnd sоngs in English leаrning, cоncepts оf slаng аnd it’s аpplicаtiоn. The using оf music аnd leаrning оf sоngs increаse the mоtivаtiоn in English leаrning. Schоlаrs hаve leаrned thаt musicаl eаr, аttentiоn cоnnects with the develоpment оf аrticulаtive аppаrаtus. Leаrning аnd singing shоrt sоngs helps tо remember аrticulаtiоn, stress, prоnunciаtiоn оf sоunds аnd wоrds. Аccоrding tо lаst invаsiоn which hоld in vаriоus cоuntries, children аnd teenаgers mаster fоreign lаnguаges better. Using music аnd leаrning slаng thrоugh sоngs unite persоn аnd English culture. Аnd it is аn impоrtаnt fаctоr оf increаsing interest tо lаnguаge leаrning оn the different stаges оf аdulthооd.

Linguocultural characteristics of the types of weapons used in the epics «Er Kokshe», «Er Kosai»

Annotation: The article deals with peculiarities of military lexis, types of weapons and using of them in Kazakh eposes such as “Er Kokshe”, “Er Kosay”. It gives a detailed analysis of edgy weapons such as nayza, kylysh, sungi, zulpukar, semser and weapons for shooting – sadak, that exist in lyrics. Aims of comprehensive interpretation of Batyr’s character sketch are defined. It is analyzed some scientists works, who explored military lexis in Kazakh epos. In this scientific article etymology, lexis and morphological structures of types of weapons in eposes “Er Kokshe”, “Er kosay” are analyzed. It is specially noted to archaisms such as nayza, kylysh, sungi, zulpukar, semser which are exist in heroically eposes.

Heading:Humanities

Urbanization impact on the ethno-cultural processes

Annotation: In the article the traditional socio-cultural values in terms of urbanization are discussed, the trends in the development of ethno-cultural processes are characterized. On the basis of the sociological study the conservation of traditionalrituals is especially analyzed, ethno cultural orientation and level of knowledge of certain elements of national culture is identified.In our view, it’s interesting to consider the transition of anthroponomy and other proper names in the category of urbanoniums. It is the process of the reflecting the historical, social, political and cultural transformation. It describes a certain historical period and helps with it to follow up the history of the city. Alsourbanonims base the main source of linguistic and regional geographic research. So, there are some examples of rise of urbanonims in Kazakh, Russian and English languages are given.

Author: N.S. Seitova
Heading:Humanities

Social advertising as a fragment of social and cultural life of the community

Annotation: The scientific article gives definitions of such terms as “public service advertising”, “discourse of public service advertising”. It also includes their descriptions, peculiarities and the sphere of their application. The article defines the goals and objectives of public service advertising, analyzes the classification of social advertising. The scientific article analyzes some scientific works of scholars who studied social advertising as communicative phenomenon, as well as the characteristics of social advertising that reflects society’s culture and its life.

Heading:Humanities

Number of the journal, №: 2015. № 2

Psycholinguistic experiment as a mean to define communicative adaptation of foreigners in Kazakhstan

Annotation: Detection of communicative adaptation of foreigners in Kazakhstan using associative
experiment of psycholinguistic experiment is disclosed in this article. The run of experiment is descripted in
details. It includes preparatory stage, making the experiment and post-experiment data processing. Conclusion
about the degree of every respondent’s adaptability in Kazakhstan is given in the end of the article.

Heading:Humanities

Urbanization impact on ethnical and cultural processes

Annotation: In the article the traditional social and cultural values under urbanization are discussed, the trends in the
development of ethno-cultural processes are characterized. On the basis of the sociological study the
conservation of traditional rituals is especially analyzed, ethno cultural orientation and knowledge level of
certain elements of national culture is identified. In our view, it is interesting to consider the transition of
anthroponomy and other proper names in the category of urbanoniums. It is the process of the reflecting the
historical, social, political and cultural transformation. It describes a certain historical period and helps to
follow up the history of the city. Also urbanonims base the main source of linguistic and regional geographic
research. So, some examples of urbanonims in Kazakh, Russian and English languages are given.

Author: N. Seitova
Heading:Humanities

Number of the journal, №: 2014. № 3

Gossips are as object of language consciousness in Russian and English linguistic cultures

Annotation: Article is devoted to questions of studying of gossip is as a speech genre in Russian and English linguistic
cultures. Speech genres as well as works on linguistic consciousness, theory and classification of rumours and
gossips proposed by linguists and psychologists have been studied. Gossips published in newspaper columns “It
is rumoured that…” and “Gossip! Gossip! Gossip!” were used as study materials. Specific parameters of
rumours genre have been identified.

Heading:Humanities

Number of the journal, №: 2014. № 1

The role and importance of the slogan in the Russian, English and German languages

Annotation: The article describes the history of the slogan, linguistic means inherent to slogan in the Russian, English and German languages are studied, as well as general characteristics and differences in the choice of linguistic units when creating slogans are identified.

Heading:Humanities

Study of the concept essential characteristics

Annotation: The article discusses the key characteristics of the concept - the basic unit of the ethnic picture of the world. In this paper, an analytical description of the «content» of multidimentional lingvomentional formation which is marked by the cultural specificity.

Heading:Humanities
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