“Innovative University of Eurasia” Suggest an article Book a call to the editore
Number of the journal, №: 2017. № 4
The article shows the diverse interest of researchers in the notion of "discourse" in connection with the
relevance of developing linguistic theories for studying the Internet, cognitive categories, variability and
hypertextuality as internal features of discourse.
Different approaches to the definition and study of concepts are analyzed in the article. It is noted that at
the present time the most common are linguistic, linguocognitive, linguocultural, psycholinguistic approaches
that consider the concept from the point of view of certain invariant features. The relevance of conceptual
research led to the emergence of a new direction of linguistics - linguo-conceptology, dealing with the study of
objectified in the language of cultural concepts. Within the framework of this direction, it becomes possible to
compare the concepts of one linguistic culture with some other one.
Number of the journal, №: 2016. № 2
Annotation: Each facet of an artistic text as an object of linguistic research reflects the role of the author –a linguistic, creative personality - creator, transformer, aesthetically transforming means of language, which it uses as a subtle instrument in expressing its views and assessments. The material of the article shows that stylistic information can be transmitted using stylistically marked lexical units, and also with the help of stylistically unmarked (neutral) lexical units, which, as a result of stylistic actualization in a communicative context, acquire emotional satiation, which leads to the creation of a stylistic effect In accordance with the intention of the author.
Number of the journal, №: 2016. № 1
Annotation: This article analyzes the advertising messages, which aims to identify images in the Kazakh advertising and their characteristics on the example of advertising texts. Authors show the characteristics of Kazakh advertising, reflecting the country's cultural identity. The focus of the work is accented on gender stereotypes, characterizing the specific features of promotional images of men and women.
Number of the journal, №: 2015. № 3
Annotation: The reseаrch views the meаning оf music аnd sоngs in English leаrning, cоncepts оf slаng аnd it’s аpplicаtiоn. The using оf music аnd leаrning оf sоngs increаse the mоtivаtiоn in English leаrning. Schоlаrs hаve leаrned thаt musicаl eаr, аttentiоn cоnnects with the develоpment оf аrticulаtive аppаrаtus. Leаrning аnd singing shоrt sоngs helps tо remember аrticulаtiоn, stress, prоnunciаtiоn оf sоunds аnd wоrds. Аccоrding tо lаst invаsiоn which hоld in vаriоus cоuntries, children аnd teenаgers mаster fоreign lаnguаges better. Using music аnd leаrning slаng thrоugh sоngs unite persоn аnd English culture. Аnd it is аn impоrtаnt fаctоr оf increаsing interest tо lаnguаge leаrning оn the different stаges оf аdulthооd.
Annotation: The article deals with peculiarities of military lexis, types of weapons and using of them in Kazakh eposes such as “Er Kokshe”, “Er Kosay”. It gives a detailed analysis of edgy weapons such as nayza, kylysh, sungi, zulpukar, semser and weapons for shooting – sadak, that exist in lyrics. Aims of comprehensive interpretation of Batyr’s character sketch are defined. It is analyzed some scientists works, who explored military lexis in Kazakh epos. In this scientific article etymology, lexis and morphological structures of types of weapons in eposes “Er Kokshe”, “Er kosay” are analyzed. It is specially noted to archaisms such as nayza, kylysh, sungi, zulpukar, semser which are exist in heroically eposes.
Annotation: In the article the traditional socio-cultural values in terms of urbanization are discussed, the trends in the development of ethno-cultural processes are characterized. On the basis of the sociological study the conservation of traditionalrituals is especially analyzed, ethno cultural orientation and level of knowledge of certain elements of national culture is identified.In our view, it’s interesting to consider the transition of anthroponomy and other proper names in the category of urbanoniums. It is the process of the reflecting the historical, social, political and cultural transformation. It describes a certain historical period and helps with it to follow up the history of the city. Alsourbanonims base the main source of linguistic and regional geographic research. So, there are some examples of rise of urbanonims in Kazakh, Russian and English languages are given.
Annotation: The scientific article gives definitions of such terms as “public service advertising”, “discourse of public service advertising”. It also includes their descriptions, peculiarities and the sphere of their application. The article defines the goals and objectives of public service advertising, analyzes the classification of social advertising. The scientific article analyzes some scientific works of scholars who studied social advertising as communicative phenomenon, as well as the characteristics of social advertising that reflects society’s culture and its life.
Number of the journal, №: 2015. № 2
Detection of communicative adaptation of foreigners in Kazakhstan using associative
experiment of psycholinguistic experiment is disclosed in this article. The run of experiment is descripted in
details. It includes preparatory stage, making the experiment and post-experiment data processing. Conclusion
about the degree of every respondent’s adaptability in Kazakhstan is given in the end of the article.
In the article the traditional social and cultural values under urbanization are discussed, the trends in the
development of ethno-cultural processes are characterized. On the basis of the sociological study the
conservation of traditional rituals is especially analyzed, ethno cultural orientation and knowledge level of
certain elements of national culture is identified. In our view, it is interesting to consider the transition of
anthroponomy and other proper names in the category of urbanoniums. It is the process of the reflecting the
historical, social, political and cultural transformation. It describes a certain historical period and helps to
follow up the history of the city. Also urbanonims base the main source of linguistic and regional geographic
research. So, some examples of urbanonims in Kazakh, Russian and English languages are given.