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Main Journal Archive of articles


Number of the journal, №: 2016. № 1

Forecastof «Kazakhtelecom» JSC innovative development perspectives

Annotation: The article reflectsstate, issues, trends and principleof «Kazakhtelecom» JSC innovative development. Forecast of company's innovative activity perspectives is provided on the basis of organization'sinnovative development key factors and innovationsoverview of «Kazakhtelecom» JSC for the period of 2010–2015 analysis. The article shows analysis of company's marketing strategy of market segmentation in the light of consumer service.


Content analysis of social differentiation of children’s television products (case study of “Balapan” TV-channel programs)

Annotation: This articleshowsa case study ofsocial differentiation of«Balapan» channel productson the basis of content analysis. Differentiation on the grounds of gender, age, education, interests, nationality, and place of living was considered. These criteria are taken into accountduring content creation process and according to child's social group the channel product is created, which will be optimized for each audience.
Authorsprovidedbasic social children's groupsandanalyzedstrategies and ways of impact, used while creating children's television content. Key functional areas of «Balapan» children's channel programmes are defined, they are: informative, educational andentertainment. According to authors, first and foremost children audience is attracted bya colorfulaudiovisual picture on TV-screen. The older the viewer gets, the more meaningful its televisions product's receptivity becomes. Strategies and ways of impact for each age category (junior preschool, seniorpreschool, junior school, teen andearly adolescence aged) are considered while creating children's television content.

Number of the journal, №: 2015. № 3

Current state and prospects of the pharmaceutical industry in Kazakhstan

Annotation: In the given article there was described the main characteristics of the pharmaceutical branch of the Republic of Kazakhstan at the present stage, characteristics of the national production of pharmaceutical products and cooperation of the national pharmaceutical producers with the foreign ones. Based on the analysis of basic social indicators and programs for the development of the pharmaceutical industry, it described the current state of the pharmaceutical industry and the changes that are taking place in this sector of the market. The article based on the analysis clearly shows the position of domestic products in the domestic market. The same article refers to the country's existing favorable conditions for further development of the pharmaceutical industry in it.

Author: E.V. Kim

Skills of the owning behavior with crisis situations at pupils of teenage and youthful age

Annotation: In this article is considers the problem of development of skills in pupils to own difficult life situations in difficult circumstances of modern life. The author considers basic provisions of crisis situations and ways of behavior of pupils in them. The owning behavior of teenagers is considers as the purposeful public behavior allowing the subject to cope with problems (or stresses) by methods adequate to personal features and situations, through intelligent strategy of acts.

Number of the journal, №: 2014. № 1

The role of risk maps in management of the company

Annotation: Risk map as a tool of the effective management of the company, the goal of a risk map, methods, quantitative evaluation and modeling of risk maps for the successful activity of organization are viewed in this article.


The strategy of the author’s nomination in the novel “Vanity fair” by William Thackeray

Annotation: The article is devoted to the strategy of the use of personal names (first of all, proper names) in the novel by William Thackeray’s “Vanity Fair”. These names are considered as one of the techniques the author’s relationship to his characters.


Number of the journal, №: 2012. № 4

Сlaster development as a tool to increase the competitiveness of the regions of the republic of kazakhstan

Annotation: This article dials with the concept «cluster” the advantages of the cluster approach as wellas the formation of cluster development in Kazakhstan have been discussed.

Author: S. Kaidarova