Annotation:
The article presents a new approach to the formation of market prices for small businesses and
entrepreneurship. The primary sources of the cost theory of price and the labor theory of value are
studied. The transformation of the labor theory of value made it possible to determine the optimal
price.
To propose a pricing mechanism during financial stability and market uncertainty. The study
allows assessing the application of pricing policy and strategy, as well as pricing methods. The
allocation of socially significant costs into a separate category makes it possible to ensure state control
over the formation of regulated state prices and norms. The business community is interested in
applying regulated prices both by the state and in practice during periods of uncertainty. The presented
formulas and calculations reveal the specifics of price formation under market conditions. By using
indicators of inflation and the Central Bank of Russia’s key rate, uncertainty risks are mitigated.
The study used general scientific methods, structural and logical analysis. The theoretical and
methodological basis of the research consists of works of modern scholars and current legal and
regulatory documents.
The research results are intended for individual entrepreneurs and organizations in managing
price formation under market relations and uncertainty.
Year of release:
2025
Number of the journal:
3(99)
Heading: Economic sciences
English
Русский
Қазақ