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Perspective directions of sustainable development of rural territories of Aksu district
Annotation: This article discusses the shortcomings in the management system that hinder the sustainable development of rural areas. The main problems of rural development are identified. The directions of development of the Aksu district are determined on the basis of ensuring sustainable growth of the district's economy, as well as diversification, modernization of economic sectors and creating conditions for the production of competitive products. Promising directions of social and economic development of the Aksu district, which will allow the most dynamic development in the current conditions, are proposed.
Year of release: 2019
Number of the journal: 3(75)

Assessment of the formation and development of the company's labor potential
Annotation: This article describes the main functions of personnel management that are implemented in the formation and development of labor potential. The assessment of the labor potential of Aksu su Arnasy is given, the stages of the process of formation and development of the enterprise's labor potential are considered. The analysis of staff planning and training, as well as the process of forming a personnel reserve, was carried out.
Year of release: 2019
Number of the journal: 3(75)

Analysis of state support for the development of SMEs in the Uspensky district
Annotation: This paper analyzes the state support for the development of small and medium-sized businesses in the Uspensky district at the present stage. The volume of lending to small and medium-sized businesses in the region in the framework of state programs for the development of productive employment and mass entrepreneurship in rural areas is considered
Year of release: 2019
Number of the journal: 3(75)

Evaluating the effectiveness of the sales policy of a commercial enterprise
Annotation: This article discusses both the main and additional costs associated with the movement of goods from the manufacturer to the consumer. The tasks for achieving optimal efficiency in the activity of a commercial enterprise in modern economic conditions are defined. The analysis of the dynamics of the sales market of the studied enterprise is carried out. Both positive and negative aspects of the trading enterprise are revealed.
Year of release: 2019
Number of the journal: 3(75)

Kazakh literature in the period of independence
Annotation: The author explores the main trends of development of modern literary process in Kazakhstan and overviews the research, reflecting the artistic features of the modern epic genres: novel, story, story. The works published in the period of Independence are analyzed in the article. The author researches the philosophical horizons, genre transformation, the archetypal characters of modern Kazakh literature. This article examines how the ethnic identity, national world are reflected in the works of Kazakh writers. The author reviews modern literary criticism and defines the features of theme, genre "tribal thinking", typology, context of historical prose. The author explains the phenomenon of the popularity of the historical novel, reflecting the metaphysics of the national spirit. Modern writers are revising the wrong official theories of national history, which separate the literature from national existence.
Year of release: 2019
Number of the journal: 3(75)
Heading: Humanities

Информативные и имиджевые функции рекламного дискурса
Annotation: Статья основана на исследовании специфики наружной рекламы, в частности, ее основных функций, способствующих реализации главных задач и целей рекламы. Среди наиболее существенных функций авторы выделяют информативную и имиджевую функции. Информативная функция заключается в информировании потенциальных покупателей о товаре или услуге и поддержании осведомленности о нем. Имиджевая функция заключается в закреплении в сознании потребителей положительного образа рекламируемого товара или услуги, его узнаваемости, поддержании благоприятного отношения потребителя
Year of release: 2019
Number of the journal: 3(75)
Heading: Humanities

Criminalistic characteristics of trafficking in minors and substitution of a child
Annotation: Protection of the rights and legitimate interests of the individual is one of the main activities of the state. And the protection of human rights begins with respect for the rights of the child, who, because of his physical and mental immaturity, needs special care from the state and society. The transition of the Republic of Kazakhstan in the 1990s to a market economy, accompanied by a deep economic crisis, had a negative impact on the traditional spheres of social structure: work, family, education. As a result, at that time Kazakhstan and a number of other CIS countries turned into exporting countries of children, supplying them to foreign countries for adoption by foreign citizens. Numerous facts of adoption of children-citizens of the CIS countries by foreign citizens, which are essentially the sale of minors, often indicate a criminal and mercenary nature on the part of officials of guardianship and other state bodies.
Year of release: 2019
Number of the journal: 3(75)
Heading: Social sciences

«Student - Computer games - English language»
Annotation: The article is devoted to determining the features of the influence of computer games on independent learning English by students. Among them, we can highlight an entertaining type of computer games that does not imply exercises in English, but really helps students learn it. Computer games support interest in learning English, give them the opportunity to learn at their own pace to understand English by perception, read correctly, speak fluently English, and remember the necessary English words. The results of the survey reflect the opinion of young people about the effectiveness of this method of learning a foreign language.
Year of release: 2019
Number of the journal: 3(75)
Heading: Social sciences

The ecological role of green spaces in protecting the environment from the negative impacts of the city: the example of Pavlodar city
Annotation: The article considers the ecological role of green spaces in protecting the environment of urban areas from negative impacts. The sources of pollutants into the environment of the city of Pavlodar are reflected. The combined influence of anthropogenic factors has led to a serious deterioration of the environmental situation, especially within cities. Suggestions have been made to improve the environmental situation in urban areas
Author: M.M. Poukh
Year of release: 2019
Number of the journal: 2(74)

Probiotics and prebiotics as the basis of functional nutrition
Annotation: The article presents the rationale for the use of fermented milk products containing probiotics and prebiotics for the prevention of diseases of the gastrointestinal tract. A method for preparing a functional fermented milk drink with prebiotics that helps normalize the intestinal microflora is also presented. The urgency is due to the wide spread gastrointestinal diseases among the population of the Republic of Kazakhstan, due to lack of nutrients essential for development of normal intestinal flora, and also with the instability of some types of probiotics, which reduces the efficiency of their use.
Year of release: 2019
Number of the journal: 2(74)