Annotation: This article examines the psychological impact influence on the increasing of stress resistance. According to the authors, the psychological impact (socio - psychological training methods and active learning), organized by the Training Center will allow to increase the level of stress resistance. The article suggests some exercises of the "Stress resistance" comprehensive program to enable, create, improve and consolidate the ability to handle stress.

Annotation: The development of nongovernmental sector of Kazakhstan at the present stage is one of the basic criteria of a functioning civil society, promote the country on the path of sustainable democratic development, building a secular, legal and social state. In this article the basic tasks of non-governmental organizations in the development of civil society. Considered the stages of formation and development of nongovernmental sector in the Republic of Kazakhstan. Noted the basic positions of the President in relation to civil society and non-governmental organizations.

Annotation: In this article the process of socialization of the young generation is examined in the new system of market relations, taking into account his adaptation in a sociocultural environment. Development of social motivation based on the increasing of pursuance of receiving higher education taking into account new market tendencies in social and educational sphere has special relevance. Increasing of interest in the problems of students leads to accumulation of empiric and theoretical material about learning activity motivation, motivational preferences and system of values of the students, social status of the students of higher educational institutions, about attitude to higher education system and quality of teaching in higher educational institutions.

Annotation: This article deals with the theoretical aspects of demographic policy of Kazakhstan, as well as analysis of the problem and the demographic situation in the Republic of Kazakhstan. Also it studies target of demographic policy and government measures to improve the demographic situation in the country. There is another reserve; it is those people who live in other countries are similar in many respects to the Kazakh people, and who want to live in Kazakhstan. Today it is especially important to make the new apartments available to the population and reduce the cost of their cost. In connection with the transformation of the republic into a huge construction site of the construction industry should be developed intensively

Annotation: In the article it is considered the questions of mechanisms’ effectiveness of interation of mass-media and government bodies of the Republic of Kazakhstan. The main problems of these sphere are introduction of information in mass-media through the system of state purchases, directed on the prices; the lack of the system of indicators on the estimation of mass-media services quality in the process of state purchase and the problem of control, censure and self-censure caused by state purchases conditions. The study makes it clear that the introduction of the system of public procurement has expanded the practice of self-censorship of publications. In conclusion, the author suggests ways to address the problems in the interaction of state bodies with the media.

Annotation: The issues of formation of scientific and methodological bases for improving healthcare organizations activity are considered, healthcare system in current market conditions are studied in this article. Such issues as competition between healthcare institutions providing medical services are also studied in this work. Main, crucial functions of control over management and marketing in healthcare institution are considered. Basic tools for improving efficiency of production capacity and financial resources of healthcare institution are suggested.

Annotation: This article considered the essence of public policy, features of competitive economy and priority directions of macroeconomic politics of Republic of Kazakhstan. For providing of competitiveness of national economy certain seven long-term priorities that based on open market economy with the high level of foreign investments and domestic saving. Also given socio-economic description of the Pavlodar area and role of region in a country.

Annotation: In this article some opinion on the relation the lingvo culturological of features of a teomorphic metaphor, considered as a fundamental metaphor is stated. On a row with it, on the example of classical poetry of Alisher Navoi, Babur, is described the semantic nature of this metaphor.

Annotation: The scientific article gives definitions of such terms as “public service advertising”, “discourse of public service advertising”. It also includes their descriptions, peculiarities and the sphere of their application. The article defines the goals and objectives of public service advertising, analyzes the classification of social advertising. The scientific article analyzes some scientific works of scholars who studied social advertising as communicative phenomenon, as well as the characteristics of social advertising that reflects society’s culture and its life.

Annotation: In the article the traditional socio-cultural values in terms of urbanization are discussed, the trends in the development of ethno-cultural processes are characterized. On the basis of the sociological study the conservation of traditionalrituals is especially analyzed, ethno cultural orientation and level of knowledge of certain elements of national culture is identified.In our view, it’s interesting to consider the transition of anthroponomy and other proper names in the category of urbanoniums. It is the process of the reflecting the historical, social, political and cultural transformation. It describes a certain historical period and helps with it to follow up the history of the city. Alsourbanonims base the main source of linguistic and regional geographic research. So, there are some examples of rise of urbanonims in Kazakh, Russian and English languages are given.