Annotation: In the article it is considered the questions of mechanisms’ effectiveness of interation of mass-media and government bodies of the Republic of Kazakhstan. The main problems of these sphere are introduction of information in mass-media through the system of state purchases, directed on the prices; the lack of the system of indicators on the estimation of mass-media services quality in the process of state purchase and the problem of control, censure and self-censure caused by state purchases conditions. The study makes it clear that the introduction of the system of public procurement has expanded the practice of self-censorship of publications. In conclusion, the author suggests ways to address the problems in the interaction of state bodies with the media.

Annotation: The issues of formation of scientific and methodological bases for improving healthcare organizations activity are considered, healthcare system in current market conditions are studied in this article. Such issues as competition between healthcare institutions providing medical services are also studied in this work. Main, crucial functions of control over management and marketing in healthcare institution are considered. Basic tools for improving efficiency of production capacity and financial resources of healthcare institution are suggested.

Annotation: This article considered the essence of public policy, features of competitive economy and priority directions of macroeconomic politics of Republic of Kazakhstan. For providing of competitiveness of national economy certain seven long-term priorities that based on open market economy with the high level of foreign investments and domestic saving. Also given socio-economic description of the Pavlodar area and role of region in a country.

Annotation: In this article some opinion on the relation the lingvo culturological of features of a teomorphic metaphor, considered as a fundamental metaphor is stated. On a row with it, on the example of classical poetry of Alisher Navoi, Babur, is described the semantic nature of this metaphor.

Annotation: The scientific article gives definitions of such terms as “public service advertising”, “discourse of public service advertising”. It also includes their descriptions, peculiarities and the sphere of their application. The article defines the goals and objectives of public service advertising, analyzes the classification of social advertising. The scientific article analyzes some scientific works of scholars who studied social advertising as communicative phenomenon, as well as the characteristics of social advertising that reflects society’s culture and its life.

Annotation: In the article the traditional socio-cultural values in terms of urbanization are discussed, the trends in the development of ethno-cultural processes are characterized. On the basis of the sociological study the conservation of traditionalrituals is especially analyzed, ethno cultural orientation and level of knowledge of certain elements of national culture is identified.In our view, it’s interesting to consider the transition of anthroponomy and other proper names in the category of urbanoniums. It is the process of the reflecting the historical, social, political and cultural transformation. It describes a certain historical period and helps with it to follow up the history of the city. Alsourbanonims base the main source of linguistic and regional geographic research. So, there are some examples of rise of urbanonims in Kazakh, Russian and English languages are given.

Annotation: The article deals with peculiarities of military lexis, types of weapons and using of them in Kazakh eposes such as “Er Kokshe”, “Er Kosay”. It gives a detailed analysis of edgy weapons such as nayza, kylysh, sungi, zulpukar, semser and weapons for shooting – sadak, that exist in lyrics. Aims of comprehensive interpretation of Batyr’s character sketch are defined. It is analyzed some scientists works, who explored military lexis in Kazakh epos. In this scientific article etymology, lexis and morphological structures of types of weapons in eposes “Er Kokshe”, “Er kosay” are analyzed. It is specially noted to archaisms such as nayza, kylysh, sungi, zulpukar, semser which are exist in heroically eposes.

Annotation: This article views the research methods allowing by the organoleptic and physical and chemical indicators to estimate the honey naturality and approximately determine its origin due to the results of the analyses. The factors influencing the quality of the produced honey have been considered and the chemical Вестник Инновационного Евразийского университета. 2015. №3 ISSN 1729-536X 167 composition of the useful components of honey has been studied. It is shown that Kazakhstani honey can be rather competitive at the world market and the main task is the increase the honey production without changing its quality.

Annotation: In the article the main issues and trends of agricultural biotechnology development in Kazakhstan, prospects of biotechnology application in the production of agro-industrial complex of the country have been considered. Data has been presented on: what researches are being carried out by scientific organizations in the field of agricultural biotechnology with attraction of leading foreign scientists and scientific organizations; what recommendations for technologies have been developed and what new biotechnological products have been created in all branches. Promising technologies in the field of biotechnologies in AIC for Kazakhstan as well as keys to the success in the development of science and technologies in AIC have been indicated.

Annotation: This article focuses on the adsorption properties of Ni-PEG / ZnO and Cu-PEG / ZnO catalysts. For modern technologies require more efficient and cheaper hydrogenation catalysts. Create them only through the development of new scientific approaches to the preparation of supported catalysts, and most recently modified polymer catalyst as supported on a carrier, and unsupported, involving the study of new physical and chemical methods. To determine the percentage of metal in the catalyst was prepared and investigated the mother solution.