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Bulletin of the Innovative University of Eurasia

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Humanities

The analysis of the PR tools for image formation of Innovative University of Eurasia
Annotation: The article presents the analysis of the image and its components for different target groups. The author considers the main PR tools that are used to create a positive image of the company on the example of the Innovative University of Eurasia. The article presents the distinctive features of this institution as well as the activity aspects that are reflected in the content of the current image policy. The analysis of PR tools, according to the author, should be directly dependent on the intended target audience for obtaining information.
Author: M.B. Aitmagambetova, M.K. Jumabekov
Year of release: 2020
Number of the journal: 1(77)
Heading: Humanities
Keywords: university image, effective image, target audience, image policy, PR-technologies
History of formation and priorities of contemporary development of the Assembly of People of Kazakhstan of Karaganda region
Annotation: The article considers the stages of formation and development of the Assembly of the People of Kazakhstan of the Karaganda region. The practical activity of various structural units of the Assembly of the People of Kazakhstan are shown on concrete examples, the priorities of its development at the present stage are identified.
Author: L.K. Shotbakova, N. Michailowa, G.B. Orazbekova,
Year of release: 2020
Number of the journal: 1(77)
Heading: Humanities
Keywords: ethnic groups, modernization of conscience, Assembly of the People of Kazakhstan, patriotism, ethno cultural associations, national idea, interethnic consent
The role and importance of the slogan in the Russian, English and German languages
Annotation: The article describes the history of the slogan, linguistic means inherent to slogan in the Russian, English and German languages are studied, as well as general characteristics and differences in the choice of linguistic units when creating slogans are identified.
Author: Borod I.F., Dautbayeva M.B.
Year of release: 2014
Number of the journal: 1(53)
Heading: Humanities
Keywords: advertising text, slogan, linguistic peculiarities, language units, slogan creation technology
About the research of the Azerbaijani consonants questions
Annotation: The study consonants in Azerbaijani linguistics began in the first half of the 20 century, many issues related to the statistical physiologically-acoustic, phonological analysis of consonants have been solved. In this regard, of particular importance are studies of B.Chobanzade, F.Kazymova, A.Demirchizade, A.Kurbanova and especially of A. Akhundov. After analyzing the work on phonetics and phonology of the Azerbaijani language, the author came to the conclusion that more questions were studied concerning phonetics of consonants.
Author: Kh.T. Gadzhizade
Year of release: 2014
Number of the journal: 1(53)
Heading: Humanities
Keywords: vowel, consonant, sound, voiceless consonants, voiced consonants
The strategy of the author’s nomination in the novel “Vanity fair” by William Thackeray
Annotation: The article is devoted to the strategy of the use of personal names (first of all, proper names) in the novel by William Thackeray’s “Vanity Fair”. These names are considered as one of the techniques the author’s relationship to his characters.
Author: A.S. Zhussupbekova
Year of release: 2014
Number of the journal: 1(53)
Heading: Humanities
Keywords: proper names, strategy, nomination, author, character
Study of the concept essential characteristics
Annotation: The article discusses the key characteristics of the concept - the basic unit of the ethnic picture of the world. In this paper, an analytical description of the «content» of multidimentional lingvomentional formation which is marked by the cultural specificity.
Author: T.K. Manyapova, A.S. Bakauova
Year of release: 2014
Number of the journal: 1(53)
Heading: Humanities
Keywords: concept, linguistics, semantic structure, meaning, linguistic world-image, conceptualization
Students as members of educational quality assurance of the university
Annotation: This article focuses on identifying the challenges of quality management of the educational process in the university survey conducted by students of the 2nd year of academies Innovation Eurasian University in 2011-2012. The results showed that students are full and objective evaluators of quality of the education. Also, thanks to the survey was to qualitatively improve the educational process.
Author: D.A.Anissimova N.A., Sergienko
Year of release: 2012
Number of the journal: 4(48)
Heading: Humanities
Keywords: quality, assurance, university, participant, assessment, education.
Тraining of monological speech at english lessons
Annotation: In the present article govoreniye process from the point of view of its main aspects, mechanisms and components, the demands made to training in the monological statement is considered. The main attention is paid to studying of a technique of training of monological speech on the basis of superphrase unity at an average step of training of English taking into account characteristic features of the monological statement, definition of its theoretical and practical bases.
Author: G.I Bekniyazova
Year of release: 2012
Number of the journal: 4(48)
Heading: Humanities
Keywords: monological speech, speech unit, superphrase unity, communicative tasks, word form.