Annotation: The article is devoted to the study of allusions as a stylistic device in modern newspaper headlines, due to the increasing role of intertextuality in the media space, the need to increase the expressivity of journalistic texts and the importance of studying cultural codes transmitted through the media. A comprehensive analysis of the functions, sources and classification of allusions, as well as determining the influence of the cultural context on their perception. This study used an integrated approach that includes the following methods: continuous sampling (with limitations), contextual analysis, intertextual analysis, cultural analysis, classification. Based on the analysis of newspaper headlines from a number of periodicals from 2018 to 2021, the article identifies the main sources of allusions: catch phrases from cinema and literature, phraseological units, folklore and journalistic texts. The transformation of donor texts from elite to mass culture is emphasized, which ensures their recognition by a wide audience. It is concluded that allusion is a powerful tool of cultural communication, providing a link between generations and reflecting the trends of popular culture. Successful decoding of allusions depends on the reader's background knowledge and requires the journalist to have a deep understanding of his audience.

Annotation: The article examines the derivatives of two formants with the original meaning “hand, foot”, represented in English by the lexeme limb (foot, protrusion), in Latin - Manus (hand). Аnalysis of the results on the close socio-economic interaction of speakers of the two language groups mentioned in the article Lam-languages and man-languages in ancient times. Materials of Indo-European, Finno-Ugric, Turkic, paleoasian and Semitic languages were used for the study. The study takes into account historical mutations in consonants that allow you to associate variants of words with paired consonants, as in the Dili examples (language, speech, Turkish).)- tell (tell, ang.); Arctic fox-besey (cat, bashk.), transitions between the bow and the slit, rotacism and other phonetic phenomena [19]. The article presents a thematic variety of derivatives with the meaning of “hand” as a result of the historical origin of the general oral language from Kinetic (zhestau).

Annotation: The music of the Turkic peoples, which has preserved ancient intonations and symbolism, serves as a means of self-expression and cultural diplomacy, promoting the image of the Turkic world as a single complex. The preservation of musical traditions becomes especially relevant due to the identification of similarities in the instruments, styles and mentality of the Turkic peoples. Purpose of the study is to show how the TURAN ensemble, through musical art, contributes to the preservation of the cultural heritage of the Turkic peoples and forms a space for intercultural dialogue. Culturological, ethnomusicological, historical-ethnographic and comparative methods were used in the study. Results and their significance show that the TURAN ensemble harmoniously combines tradition and modernity, contributing to the preservation of the identity of the Turkic peoples through the renewal of musical heritage.

Annotation: The article presents statistical data describing the severity and prevalence of this problem. The relevance of addressing this issue among children and adolescents is confirmed. The aim of the study is to assess the possibility of using legal measures as a mechanism for preventing gambling addiction. The results of sociological studies assessing addiction to gambling, computer games, and the Internet are presented. The main mechanisms of socio-psychological prevention and legal regulation of gambling addiction are examined.

Annotation: The development of civil society is a key element of democratization and socio-economic progress in the Republic of Kazakhstan. In Pavlodar region, there is an active growth of nongovernmental organizations (NGOs), volunteer movements and trade unions, which indicates an increase in civic engagement. However, the civil sector development process faces a number of challenges, including financial constraints, legal barriers, and insufficient community engagement. To study the historical background of the formation of civil society, its current state and the main institutions, including NGOs, trade unions and volunteer organizations. Special attention is paid to legislative regulation and mechanisms of interaction with government agencies. Statistical data on the number and variety of public organizations in Kazakhstan and in the Pavlodar region are presented separately. Analysis of the state and prospects of civil society development. Promising areas of development are proposed, including increased government support, improved financing mechanisms, and increased civic education. The results can be useful for government agencies, public organizations and researchers involved in the development of civil society in Kazakhstan.

Annotation: The study of comparative analysis of Kazakh and Russian proverbs and sayings reflecting the cultural values of native speakers. Purpose to conduct a comparative analysis of Kazakh and Russian proverbs and sayings reflecting the cultural values of native speakers. Сomparative analysis: comparing proverbs and sayings at the semantic, structural and pragmatic levels, identifying similarities and differences in the content and form of proverbs and sayings. Quantitative analysis of the frequency of use of proverbs and sayings related to certain cultural values, identification of common themes and concepts. The study of proverbs and sayings of two languages revealed similarities and differences in the cultural values of Kazakhs and Russians. It was found that hard work, respect for elders, hospitality and family ties are highly valued in both cultures. However, certain differences were also found, for example, in the emphasis on collectivism among Kazakhs and individualism among Russians. Research contributes to cross-cultural understanding and can be used as a resource for learning languages and cultures. It is also of practical importance for teachers, translation specialists, and those interested in cross-cultural communication. The commonality of Kazakh and Russian stereotypes can be traced in the most important values: courage, honor, service to the motherland, hospitality. Russian Russian and Kazakh proverbs show their originality and great importance in shaping the moral values of Kazakhs and Russians; folklore can and should serve as a source of national spirituality, promote mutual understanding between peoples.

Annotation: This article discusses current aspects of the treatment of modern gambling addiction (gambling, ludomania). Gambling addiction is described as a complex mental disorder that causes significant damage to a person's social, professional, and family life. Methods: the paper discusses the classification of the disease according to ICD-10, as well as psychological and pharmacological methods of its treatment. In addition, the relationship with similar phenomena such as cyberaddiction is being studied. Special attention is paid to modern therapeutic approaches, including cognitive behavioral therapy, motivational conversation, and the role of support groups. The article highlights the importance of a comprehensive approach to the treatment of gambling addiction and defines the directions of future research.

Annotation: The problem of establishing harmonious interethnic and intercultural relations is becoming particularly relevant. There is a need to rethink the mechanisms of cultural interaction capable of forming a stable multi-component identity based on the principles of equality, dialogue and mutual respect. The article analyzes the concepts of «One’s own» and «Someone else’s» as categories of intercultural perception, identify factors contributing to the transformation of interethnic borders into cultural bridges, and consider the Kazakh experience as a model of effective cultural dialogue. The conducted theoretical and analytical study revealed a number of significant patterns characterizing the specifics of intercultural interaction in multinational Kazakhstan. The ethnocultural features of speech behaviour in Kazakh society not only reflect its diversity, but also act as an effective means of intercultural integration6 ensuring mutual understanding and cultural solidarity at the level of everyday communication. It is speech practice that becomes the space where the ideology of the dialogue of cultures is implemented most vividly, flexibly and effectively.

Annotation: The article explores the importance of etymological analysis of lexical units as a method of studying nomination in a language. It examines how etymology helps to reveal the historical and cultural layers that influence the development of words, and highlights the role of the etymological approach in studying national identity and worldview. Through examples from the Kazakh and Russian languages, the article analyzes the processes of word meaning formation and their connection to cultural traditions. Attention is also paid to social changes and cultural transformations reflected in the language. The work highlights the importance of etymology not only for lexicology, but also for such disciplines as social anthropology, cultural studies, as well as its role in restoring historical memory and understanding cultural processes. The study demonstrates how etymological analysis can serve as a powerful tool for studying and preserving cultural identities, revealing the depth and diversity of historical and linguistic heritage.

Annotation: This study addresses the pressing issue of understanding the role of language as a mechanism for perceiving and interpreting cultural reality in the context of globalization and intercultural communication. Language is viewed not merely as a communication tool but as a cultural code that shapes cognitive models and behavioral patterns. The purpose of the research is to identify and substantiate how language constructs, represents, and transmits cultural meanings. The methodology is interdisciplinary, incorporating cognitive linguistics, philosophy of language, linguistic cultural studies, and anthropology. Key methods include comparative analysis, cognitive and interpretative approaches, content analysis, and elements of ethnolinguistics. The study revealed fundamental mechanisms of cultural meaning representation in language: metaphorization, phraseology, categorization, speech taboos, and ritual formulas. The linguistic relativity hypothesis is confirmed. The results show that language does not only reflect culture but actively constructs cultural worldviews. The findings have both theoretical value and practical application in education, translation, intercultural competence development, and cultural policy.