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Economic sciences

Packaging as an important component of the organization of product distribution in the product distribution system
Annotation: This article analyzes the essence of the concept of "packaging", made the systematization of approaches and the role of packaging in the course of treatment. According to research results, based on a critical analysis of the existing provisions of the creation of the package proposed by its own methodological tools, which brings together the work of the producers (designers, graphic designers) and marketers.
Author: O.A. Bilovodska, M.A. Molibog
Year of release: 2016
Number of the journal: 2(62)
Heading: Economic sciences
Keywords: packaging, goods, logistics, development of packaging, marketing.
Issues of forming of development politics of rural areas (a case of study of Sherbakty district of the Pavlodar region)
Annotation: In this article, social-and-economic position of Sherbakty district of the Pavlodar region is considered. Dominant industry of economy of district is agriculture. Data are presented on the amount of operating private business entities. Complex description of socio-economic results of development of region is reflected in SWOTanalysis, strengths and weaknesses of development of district, threat and possibility are considered. The assessment of tourist cluster is highlighted for development of district and a necessity is certain for development of the strategic program of development rural territories.
Author: B.Zh. Ibraev
Year of release: 2016
Number of the journal: 2(62)
Heading: Economic sciences
Keywords: economic potential, agriculture, agrarian sector, social sphere, height of employment, tourist cluster, rural territories, strategic aims.
Quality of life of rural population as factor of achievement of ultimate goal of economic transformations
Annotation: In this article, quality of life as priority and one of directions of social-and-economic development of the state are considered. The quality of life of rural population and his social security, state of economy of agroindustrial complex and development of rural territories are distinguished in article. The issues of rural territories are considered, as exemplified by rural district. In the Republic of Kazakhstan there are all terms that is needed for development of agriculture. For the height of quality of life of rural population are needed substantial adjustments of public agrarian policy and also increase of social responsibility of the state and business.
Author: Z. Smagulova, A. Ksentaev
Year of release: 2016
Number of the journal: 2(62)
Heading: Economic sciences
Keywords: quality of life, social-and-economic development, standard of living, rural population, social security, rural district, employment of population, agrarian market, human potential.
Management Trends in reforming the higher education system
Annotation: This article discusses global trends in the development of the higher education system, including higher education of the Republic of Kazakhstan. It is also considered and the processes. Analyzed determines the transition to the post-industrial stage of development, which is based on an innovative direction. As part of the innovation activities of the state is considered the intellectual capital as a strategic factor determining the prospects of its development and competitiveness. All this implies the development of effective resource management measures.
Author: N.B. Ruditsa, L.K. Orlova
Year of release: 2016
Number of the journal: 2(62)
Heading: Economic sciences
Keywords: education, higher education, student, professional development, scientists.
The modern state and analysis of forming of healthy way of life are in the Republic of Kazakhstan (a case of study of center of forming of healthy way of life of the Akmola region)
Annotation: In this article, activity of national center of problems of forming of healthy way of life that is sent to forming and stimulation of healthy way of life of citizens and on development of prophylactic and restoration medicine are considered. The role of coordinating councils in process of health care at the level of government, that provide monitoring of realization of socio-economic development of country, including in area of health protection are distinguished in this article. For creation of the effective system of prophylaxis of sociallymeaningful diseases and forming of healthy way of life indicators are certain in a country. Some actions of centers of healthy way of life carry practical character, when specialists render a consultative and practical help to the population. Primary and general objective of the system of health protection of country and in particular in regions this strengthening of health of population, increase of their welfare, forming of the responsibility and skills, sent to maintenance and improvement of health, and also propaganda of healthy way of life.
Author: Z. Smagulova, Zh. Sadvakasova
Year of release: 2016
Number of the journal: 2(62)
Heading: Economic sciences
Keywords: healthy way of life, national politics, prophylaxis of diseases, health of population, risk factors, physical activity.
Foreign experience of forming branding models
Annotation: The cities folded in foreign countries distinguish three organizational models of branding. First model – administrative – here, forming of brand of territory the public and local organs of power take the lead. Second organizational model – branding is initiated by business and divided into two types. First type – "export", according to this variant the basic task of municipal brand consists in stimulation of sales of commodities and services of local producers. Second type – "import", this variant of business model is branding on purpose to attract (to import) new business and investments in a city. The third model of organization of branding – civil is implies that realization of branding is initiated by different public associations or separate interested citizens. All three variants of branding befit the Kazakhstan cities and territorial educations, but priority direction will become is the European model with participation administration.
Author: M.A. Bayandin, A.A. Ospanov
Year of release: 2017
Number of the journal: 1(65)
Heading: Economic sciences
Keywords: branding, branding model, brand, brand of city, brand of territory.