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Bulletin of the Innovative University of Eurasia

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Analysis and determination of the optimal combination of Medusomyces gisevi
Annotation: The article discusses the biotechnological aspects of the use of medusomycete as a producer of chemicals in cosmetology. Organoleptic and chemical studies of a tea drink using various growth substrates were performed.
Year of release: 2019
Number of the journal: 3(75)

Studying the effectiveness of silanization of laboratory glassware for chemical analysis of surface active substances
Annotation: The article discusses the mechanisms by which surfactants interact with a glass surface. The need for a preliminary silanization procedure was studied using laboratory glassware in the chemical analysis of lowconcentration surfactants. Rules were proposed for carrying out the silanization procedure.
Year of release: 2019
Number of the journal: 3(75)
Heading: Natural sciences

Analysis of small and medium business development in Ekibastuz district
Annotation: This paper analyzes the development of small and medium-sized businesses in Ekibastuz district at the present stage. The volume of lending to small and medium-sized businesses in the district within the framework of state programs BRM 2020, as well as grant funding for the development of productive employment and mass entrepreneurship in rural areas of the study area. The mechanism of service support for SMEs to provide non financial support is given
Author: A.S. Khakimov
Year of release: 2019
Number of the journal: 3(75)

Main directions of implementation of cluster initiatives in the real sector of the economy of Pavlodar region
Annotation: The article describes the main directions of improving the process of implementing the cluster initiative in the regional management system. It is shown that increasing the innovation activity of the region is most effective and efficient in cases of creating clusters, the formation of which is preceded by a long stage of identifying the prerequisites of cluster formation, justifying the acceptable nature and form of cluster initiative and developing a mechanism and tools for its implementation
Author: Z.A. Arynova
Year of release: 2019
Number of the journal: 3(75)

Problems of forming a national innovation system in the Republic of Kazakhstan
Annotation: This article discusses the main directions of development of innovative processes in Kazakhstan. The main problems in the implementation of state efforts to create conditions for the development of an innovative economy are shown, the main reasons for the low level of innovative activity of most enterprises in the real sector are identified. The article concludes that the current state polic y contribute to the creation of some organizational and legislative framework of the national innovation system
Author: Z.A. Arynova
Year of release: 2019
Number of the journal: 3(75)

Perspective directions of sustainable development of rural territories of Aksu district
Annotation: This article discusses the shortcomings in the management system that hinder the sustainable development of rural areas. The main problems of rural development are identified. The directions of development of the Aksu district are determined on the basis of ensuring sustainable growth of the district's economy, as well as diversification, modernization of economic sectors and creating conditions for the production of competitive products. Promising directions of social and economic development of the Aksu district, which will allow the most dynamic development in the current conditions, are proposed.
Year of release: 2019
Number of the journal: 3(75)

Assessment of the formation and development of the company's labor potential
Annotation: This article describes the main functions of personnel management that are implemented in the formation and development of labor potential. The assessment of the labor potential of Aksu su Arnasy is given, the stages of the process of formation and development of the enterprise's labor potential are considered. The analysis of staff planning and training, as well as the process of forming a personnel reserve, was carried out.
Year of release: 2019
Number of the journal: 3(75)

Analysis of state support for the development of SMEs in the Uspensky district
Annotation: This paper analyzes the state support for the development of small and medium-sized businesses in the Uspensky district at the present stage. The volume of lending to small and medium-sized businesses in the region in the framework of state programs for the development of productive employment and mass entrepreneurship in rural areas is considered
Year of release: 2019
Number of the journal: 3(75)

Evaluating the effectiveness of the sales policy of a commercial enterprise
Annotation: This article discusses both the main and additional costs associated with the movement of goods from the manufacturer to the consumer. The tasks for achieving optimal efficiency in the activity of a commercial enterprise in modern economic conditions are defined. The analysis of the dynamics of the sales market of the studied enterprise is carried out. Both positive and negative aspects of the trading enterprise are revealed.
Year of release: 2019
Number of the journal: 3(75)

Kazakh literature in the period of independence
Annotation: The author explores the main trends of development of modern literary process in Kazakhstan and overviews the research, reflecting the artistic features of the modern epic genres: novel, story, story. The works published in the period of Independence are analyzed in the article. The author researches the philosophical horizons, genre transformation, the archetypal characters of modern Kazakh literature. This article examines how the ethnic identity, national world are reflected in the works of Kazakh writers. The author reviews modern literary criticism and defines the features of theme, genre "tribal thinking", typology, context of historical prose. The author explains the phenomenon of the popularity of the historical novel, reflecting the metaphysics of the national spirit. Modern writers are revising the wrong official theories of national history, which separate the literature from national existence.
Year of release: 2019
Number of the journal: 3(75)
Heading: Humanities