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Features governance of the social sphere of the Pavlodar region
Annotation: This paper evaluated the governance of the social sphere of the Pavlodar region. Based on the analysis of the main social indicators, identified the strengths and weaknesses of the region in this area, as well as identify opportunities and threats that affect the development of the region as a whole. In a changing social and economic relations, the issues related management and development of a regional social complex. Their decision depends not only on the success of social reform, but also the normalization of the socio-political situation in Kazakhstan.
Year of release: 2015
Number of the journal: 3(59)

Problem aspects of development of clusters are in Republic of Kazakhstan
Annotation: This article discusses the benefits of cluster development, problematic aspects hindering the development of clusters in the Republic of Kazakhstan. According to statistics, in Kazakhstan so far failed to dramatically increase the innovative activity and effectiveness of the companies to create a competitive environment that encourages the use of innovation. Among the main problems should be attributed lack of qualified personnel, insufficient quality and availability of transport and engineering infrastructure, low level of institutional development of the cluster, limited access to foreign markets. Therefore, it is important to correlate the level of development of cooperation ties and incentive mechanisms, the level of technological equipment and organization of production, the level of competitiveness of suppliers, including the quality and technological level of the supplied products and services.
Year of release: 2015
Number of the journal: 3(59)

Conceptual bases of system management of marketing of industrial enterprises the Republic of Kazakhstan
Annotation: This article discusses the theoretical aspects of management foundations of marketing system of industrial enterprises of the Republic of Kazakhstan. As marketing planning is very important for industrial companies. Industrial and consumer market generally, supply exceeds demand, and therefore there is a struggle for every specific customer. With the growth in sales volumes, number of customers and markets from sellers there is a need to study their customers - who they are, their needs, buying behavior, motivation. Each seller tries by examining the consumer, to create a standard model (the rules of conduct of the seller), contributing to the sales.
Author: T.K.Kabiev
Year of release: 2015
Number of the journal: 3(59)

Interaction between the government and local authorities in addressing socio-economic issues (foreign experience)
Annotation: This article describes the experience of interaction between government and local authorities in foreign countries, factors and conditions necessary for the effective social and economic development, as well as a discusses the impact of local government on social and economic development. A comparative analysis of the Pavlodar region.
Author: A. Denden
Year of release: 2015
Number of the journal: 3(59)

Urbanization impact on ethnical and cultural processes
Annotation: In the article the traditional social and cultural values under urbanization are discussed, the trends in the development of ethno-cultural processes are characterized. On the basis of the sociological study the conservation of traditional rituals is especially analyzed, ethno cultural orientation and knowledge level of certain elements of national culture is identified. In our view, it is interesting to consider the transition of anthroponomy and other proper names in the category of urbanoniums. It is the process of the reflecting the historical, social, political and cultural transformation. It describes a certain historical period and helps to follow up the history of the city. Also urbanonims base the main source of linguistic and regional geographic research. So, some examples of urbanonims in Kazakh, Russian and English languages are given.
Author: N. Seitova
Year of release: 2015
Number of the journal: 2(58)
Heading: Humanities

Imagotype of a Jew: from Walter Scott to Nikolay Gogol
Annotation: Using the latest methods of one of comparative literature branches, i.e. imagology, the author investigates historical, cultural, sociological and psychological aspects of imagotype of a Jew in W. Scott’s novel “Ivanhoe” and N.Gogol’s novel “Taras Bulba”.
Author: T. Levytska
Year of release: 2015
Number of the journal: 2(58)
Heading: Humanities

Role of a proverb and saying in the Kazakh literature
Annotation: Proverbs and sayings are the expressions taken from literary works used by people as well as well-aimed sayings which express deep and wise meaning. The authors present the analysis of proverbs and sayings and their role in the literature. Knowledge of people on the world around and household life is expressed in them as well as the short and emphatic result of long-term andsometimes centuries-old supervisions is given
Year of release: 2015
Number of the journal: 2(58)
Heading: Humanities

Psycholinguistic experiment as a mean to define communicative adaptation of foreigners in Kazakhstan
Annotation: Detection of communicative adaptation of foreigners in Kazakhstan using associative experiment of psycholinguistic experiment is disclosed in this article. The run of experiment is descripted in details. It includes preparatory stage, making the experiment and post-experiment data processing. Conclusion about the degree of every respondent’s adaptability in Kazakhstan is given in the end of the article.
Year of release: 2015
Number of the journal: 2(58)
Heading: Humanities

Folklore is a the of art
Annotation: This article examines folklore patterns and current issues of folklore studies. Folklore has arisen in connection with public life, work and struggle of people for their independence. Lifestyle of a nation imposed an indelible mark on the ideological and artistic content of folklore of the Kazakh people. It is necessary to cultivate in children folklore patterns since infanthood.
Year of release: 2015
Number of the journal: 2(58)
Heading: Humanities

Antimicrobial effects of natural honey
Annotation: This article is written in line with the important questions on antimicrobial effects of natural honey against gram-positive bacteria to reveal the therapeutic properties. These circumstances demonstrate the medical and social significance of solving the science-oriented task of developing high-quality pharmaceutical product on the basis of honey as well as its application not only as a preventive and medicinal agent to treat many illnesses but also as in beauty treatment.
Year of release: 2015
Number of the journal: 2(58)
Heading: Natural sciences