Annotation:
Main problem: In a market economy and competition, the business reputation of legal entities
becomes a critical factor for their stability and trust from partners and clients. In Kazakhstan, issues of
protecting the business reputation of legal entities require further improvement in legislation.
Purpose: Definition of the concept of business reputation of legal entities, analysis of the
current state of legal protection of this institution in Kazakhstan and the formation of proposals to
consolidate the definition of business reputation in the Civil Code of the Republic of Kazakhstan.
Methods: The study was conducted using the following methods: review of legislation
(analysis of the provisions of the Civil Code of the Republic of Kazakhstan and regulatory decisions of
the Supreme Court of the Republic of Kazakhstan), comparative legal method (comparison of the
legislation of Kazakhstan with the legal norms of other countries to identify general trends), formal
legal method (definition of legal concepts and their characteristics).
Results and their significance: The study showed that the business reputation of legal entities
in Kazakhstan is recognized as a personal non-property benefit, but requires a clear regulatory
definition. An analysis of legislation and judicial practice revealed the need to amend the Civil Code
of the Republic of Kazakhstan to more fully reflect the essence and mechanisms for protecting
business reputation. Specific recommendations are proposed to improve legal regulation, which helps
to strengthen confidence in legal entities, increase investment attractiveness and stability of civil
turnover in Kazakhstan. In particular, it is proposed to enshrine in the Civil Code of the Republic of
Kazakhstan the following definition of the concept of business reputation of a legal entity: “a positive
assessment of the entrepreneurial, social, professional or other activities of legal entities, which are
carried out by such persons as participants in public relations.” The introduction of these changes will also help reduce the number of litigation related to business reputation and provide more effective
protection of the rights of legal entities. Increasing the level of legal certainty and protection of
business reputation will contribute to the development of a competitive environment and support for
bona fide market participants
Year of release:
2024
Number of the journal:
3(95)
Heading: Law